Senior Paid Media Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Develop creative briefs for editors and designers.

• Track creative fatigue and refresh successful ads before performance declines.

• Construct and enhance campaign structures across various funnels.

• Oversee campaign objectives, budgets, and bidding strategies.

• Ensure clean account structures and consistent naming conventions.

• Create custom, lookalike, and retargeting audiences.

• Generate exclusion audiences.

• Optimize audience performance as campaigns grow.

• Manage UTM tracking.

• Validate pixel events and conversion tracking.

• Set up Meta Events Manager and native lead forms.

• Conduct structured testing for creative, hooks, and offers.

• Recognize successful patterns and apply them across campaigns.

• Develop dashboards and report on campaign performance.

• Transform data into clear commercial insights and recommendations.

• Detect trends, risks, and opportunities before they escalate into issues.

• Monitor the health of ad accounts.

• Address ad disapprovals.

• Manage billing and payment processes.

• Collaborate closely with HubSpot and our marketing automation.

⛳️ Requirements

• Demonstrated experience managing weekly advertising budgets of $50,000 or more.

• Strong proficiency in Meta Ads within a lead generation or direct-response context.

• In-depth knowledge of campaign structure, audience strategy, testing, and optimization.

• Comfortable using data to inform commercial decisions.

• Familiarity with attribution and tracking (experience with Hyros is a plus).

• Highly organized with outstanding attention to detail.

• Experience in scaling campaigns while ensuring profitability.

• Bonus points if you have marketed to small business owners, tradies, or similar demographics.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.