Performance Marketing Lead

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of customer acquisition through paid channels and oversee essential Email and SMS marketing initiatives.

• Create, launch, optimize, and expand paid acquisition campaigns across SEM, paid social, and retargeting platforms.

• Manage advertising efforts on Google Ads, Meta, TikTok, and other relevant paid social networks.

• Formulate campaigns that align with customer acquisition and revenue objectives.

• Track campaign performance and enhance creative elements, audiences, keywords, offers, and budgets.

• Supervise daily and weekly pacing of paid media budgets and suggest reallocations as necessary.

• Monitor CPA, CAC, conversion rates, and various acquisition metrics.

• Create and implement landing page testing strategies and organized A/B tests.

• Analyze testing outcomes to boost conversion rates.

• Oversee and refine automated Email and SMS lifecycle flows, including Welcome, Abandoned Cart/Checkout, Post-Purchase, and Winback/Sunset.

• Compose, build, and launch Email and SMS campaigns for promotions, product launches, and announcements.

• Assess Email and SMS metrics such as open rates, click-through rates, revenue, and opt-out rates.

• Maintain UTM parameters, conversion events, pixels, attribution, and overall tracking integrity.

• Resolve measurement issues that impact reporting or optimization.

• Provide weekly performance reports detailing metrics, results, insights, and recommendations.

• Collaborate with Content and Social teams on creative assets, offers, messaging, and campaign concepts.

• Report to the Director of Marketing and autonomously manage performance marketing execution.

⛳️ Requirements

• 4+ years of practical experience in performance marketing, specifically managing SEM and/or paid social campaigns.

• Proven ability to build, launch, optimize, and scale paid acquisition campaigns.

• Demonstrated experience in managing marketing budgets and striving towards CPA, CAC, and conversion rate targets.

• Skilled in designing and executing structured A/B tests across campaign components and landing pages.

• Experience in managing or supporting Email and SMS campaigns and automated lifecycle flows.

• Prior experience in e-commerce, marketplace, subscription, or lead generation settings is highly preferred.

• Familiarity with managing Google Ads, Meta Ads, TikTok Ads, retargeting, or similar paid acquisition platforms.

• Knowledge of digital measurement, tracking, and attribution methodologies.

• Proficiency in Mandarin is an advantage.

• Strong grasp of performance marketing, customer acquisition strategies, and paid media optimization.

• Hands-on understanding of SEM, paid social, and retargeting tactics.

• Excellent skills in budget pacing and allocation.

• Capability to assess CPA, CAC, conversion rates, and other acquisition metrics.

• Solid understanding of Email and SMS lifecycle marketing principles.

• Ability to manage and enhance automated lifecycle flows.

• Strong comprehension of SMS messaging, frequency, engagement, and opt-out factors.

• Experience with structured A/B testing and conversion rate optimization.

• Practical knowledge of UTM parameters, conversion events, pixels, and attribution.

• Strong analytical abilities.

• Proficiency with Canva or similar design platforms.

• Excellent organizational skills and the ability to independently drive execution.

• Comfortable managing multiple performance channels simultaneously.

• Resume must be submitted in English and in PDF format.

• Must be available to work from 9:00 AM to 5:00 PM EST.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work hours and a supportive work environment.