Integrated Activation Specialist – Paid Search

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Develop and manage paid search campaigns on Google Ads and Microsoft Advertising, focusing on account setup, keyword selection, ad copywriting, extensions, and conversion tracking.

• Implement SEM best practices while adhering to pharmaceutical compliance standards.

• Conduct pre-launch quality assurance that includes checking match types, negative keywords, budgets, bids, landing page URLs, tracking parameters, and disclaimer/ISI elements.

• Oversee daily trafficking and address change requests within established timelines.

• Utilize platform AI and automation features, such as automated bidding, responsive search ads, and audience signals, while staying within compliance guidelines.

• Keep updated on new releases from Google and Microsoft platforms and identify features for testing.

• Stay informed about AI-driven search results and their influence on campaign effectiveness.

• Assist in piloting new tools and strategies, including setup, tracking, and documentation of results.

• Monitor daily pacing and performance, making adjustments to bids, budgets, keywords, and negatives to meet key performance indicators (KPIs).

• Execute and document optimizations as directed by senior team members.

• Aid in keyword research and the development of ad copy, facilitating the routing of creative through medical, legal, and regulatory reviews.

• Diagnose performance issues and discrepancies in reporting across various platforms, ad servers, and analytics tools.

• Collaborate with brand teams, ad operations, programmatic, social, SEO, and the Center of Excellence.

• Provide support to brand teams regarding campaign inquiries and participate in client status calls.

• Share insights from campaigns and maintain training and process documentation.

• Create recurring SEM performance reports and pacing trackers.

• Extract and quality check data from Google Ads, Microsoft Advertising, SA360, and analytics platforms.

• Compose performance callouts and recommendations for optimization.

• Assist in documenting tests and preparing case study materials.

• Help with budget pacing and forecasting inputs.

⛳️ Requirements

• A minimum of 2 years of experience in paid search.

• Proficient in Google Ads and Microsoft Advertising.

• Familiarity with SA360, Google Analytics, and SEM tools such as SEMrush and AdThena.

• Experience in executing paid social and programmatic campaigns is highly advantageous.

• Strong Excel skills, including the use of pivot tables, lookups, and the ability to create recurring performance reports.

• A disciplined approach to quality assurance, particularly in regulated environments.

• Understanding of pharmaceutical advertising regulations and MLR review processes, with the ability to operate within compliance requirements.

• Comfortable with the use of AI tools.

• Dedication to keeping up-to-date on platform developments, industry trends, and regulatory updates.

• A strong desire for continuous learning.

🏝️ Benefits

• Fully remote work environment.

• Company-sponsored medical benefits.

• Company-sponsored dental benefits.

• 401(k) plan.

• Tuition reimbursement.

• Flexible time off policy.

• Flexible benefits package.

• Personal support services.

• Customized learning and development opportunities.