Performance Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the daily strategy, execution, and optimization of Paid Social and Programmatic acquisition initiatives.

• Oversee campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, Programmatic Display, CTV, and emerging channels.

• Manage acquisition targets, including member volume, CAC/CPA, conversion rates, and overall media efficiency.

• Control campaign structure, audience strategy, bidding, placements, budget pacing, quality assurance, tracking, naming conventions, and performance monitoring.

• Assess performance, identify changes, and uncover opportunities, risks, and trends.

• Collaborate with agencies, vendors, platform representatives, Creative, Analytics, Product, and Marketing teams.

• Evaluate channel, campaign, audience, creative, placement, traffic quality, conversion, and downstream acquisition performance.

• Create performance narratives, recommendations, weekly and monthly updates, and testing roadmaps.

• Lead creative testing, refreshes, iterations, briefs, channel-specific assets, and AI-assisted creative workflows.

• Assess emerging platforms, advertising products, targeting capabilities, media opportunities, and channel expansion.

• Manage budgets, pacing, forecasts, performance expectations, and budget reallocations.

• Observe the customer journey and acquisition funnel beyond the initial media interaction.

• Aid incrementality and broader measurement initiatives.

• Convert test results and performance insights into scalable acquisition strategies.

⛳️ Requirements

• Over 5 years of experience in performance marketing, paid media, digital acquisition, or a related field.

• Strong hands-on experience managing Paid Social campaigns, especially on Meta, with familiarity across additional platforms like TikTok, Snapchat, Reddit, or similar channels.

• Experience in managing Programmatic Display and/or CTV campaigns, either directly or through agency and programmatic partners.

• Proven experience managing significant media budgets and optimizing for CAC, CPA, conversion, or other acquisition KPIs.

• Robust analytical skills with the capacity to independently investigate and diagnose performance changes.

• Experience in developing audience, creative, and campaign testing strategies.

• Solid understanding of the interplay between media performance, creative, traffic quality, and conversion.

• Experience collaborating with Creative teams and translating performance insights into actionable creative recommendations.

• Proficient with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.

• Strong grasp of digital attribution and the distinctions between platform-reported and internal performance measurement.

• Excellent project management and organizational skills, capable of managing multiple channels and initiatives concurrently.

• Outstanding written and verbal communication skills.

• Proactive, detail-oriented, and comfortable taking ownership in a fast-paced environment.

• Bonus: Hands-on experience with Google Ads / Paid Search (SEM).

• Bonus: Experience with Google Local or other location-based Google advertising products.

• Bonus: Experience with incrementality testing, brand lift studies, or other advanced media measurement methodologies.

• Bonus: Familiarity with additional channels such as YouTube, audio, or other emerging digital media.

• Bonus: Experience in healthcare, consumer technology, subscription, marketplace, or another performance-driven customer acquisition environment.

• Bonus: Experience operating within privacy-conscious or highly regulated marketing environments.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision plans.

• Pre-tax benefits: HSA/FSA.

• 401k Retirement Savings Program with matching up to 4%.

• Voluntary benefits including disability, basic life, or pet insurance, etc.

• Monthly Wellness Stipend to encourage mental and physical self-care.

• Flexible PTO and a Remote First Environment.

• Regular team events, including Wellness Workshops and Team Building Activities.

• Free access to Talkspace products for you and one household member, along with a friends and family discount!