Senior On-site SEO Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of the SEO strategy and performance for one or more product categories and regions — establishing direction, setting KPIs, monitoring outcomes, and continuously iterating.

• Discover and prioritize scalable growth opportunities across various international markets, leveraging data insights, competitor analysis, and organic search trends. Propel execution from concept to measurable business impact.

• Establish and uphold content architecture and internal linking strategies within your product category — ensuring systematic relationships between pages, not just intuitive ones.

• Oversee the creation and enhancement of landing pages to boost visibility, rankings, and conversion rates across different search intents.

• Perform keyword research to identify significant opportunities for content expansion and optimization.

• Create a strategic framework for AI-generated content, ensuring alignment with SEO objectives, quality standards, and search visibility.

• Design and conduct SEO experiments with well-defined hypotheses, success criteria, and a clear endpoint for evaluation — moving beyond ad hoc testing.

• Stay informed about algorithm updates and evolving SEO best practices — implementing them proactively.

• Collaborate closely with cross-functional teams (Content, Localization, Websites, CRO, Off-site SEO, Product, and Technical SEO) — translating SEO logic into actionable briefs for other teams.

⛳️ Requirements

• 5+ years of dedicated on-site SEO experience — not as a secondary responsibility within digital marketing, affiliate, or PPC roles. We seek someone whose primary focus is SEO, with a proven track record in driving organic growth for high-traffic websites.

• Strong analytical capabilities — you go beyond basic dashboards, formulating hypotheses and utilizing data to build a case, rather than simply reporting outcomes.

• Experience at scale: creating and optimizing extensive sets of landing pages (hundreds of indexed pages), while ensuring key high-traffic pages maintain their performance.

• In-depth expertise in keyword research, search intent mapping, and on-page strategies that link rankings to conversions and revenue — not solely traffic.

• Proven impact on organic acquisition — you understand your metrics, can substantiate your decisions, and have influenced important business metrics.

• Experience navigating large or complex CMS environments and participating in at least one site migration — you know potential pitfalls and how to avert them.

• Proficient with tools such as Google Search Console, Ahrefs, Screaming Frog, and other keyword ranking trackers.

• Curious and growth-oriented — you keep track of search trends (including AI and LLMs) and adjust your strategies proactively.

• Proactive and self-directed — you have developed or led a strategy independently, and you are comfortable making decisions even with incomplete data.

• Multi-market SEO experience — you have worked across multiple locales and understand the nuances of localization, hreflang, and market-specific search behaviors.

• A history of long-term SEO ownership — you have defined a strategy, executed it, and possess over 12 months of results to demonstrate your success.

• Comfortable using automation and AI tools to enhance SEO efforts — whether for content creation, internal linking, or reporting.

🏝️ Benefits

• 360 Growth: We offer endless learning opportunities, including access to platforms like Reforge and Couch Hub, global conferences, a feedback culture, digital libraries, and industry-leading subscriptions. Advance your career through internal mobility and grow alongside a team eager to share knowledge and support your success.

• Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere around the globe. With a home office budget, you can enhance your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to fruition in a fast-paced, dynamic environment.

• Wellness simplified: Your health is paramount with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Engage in events dedicated to wellbeing and relish the balance of a lifestyle that prioritizes wellness.

• Work hard - play hard: Celebrate your accomplishments with company events like Town Hall, Meet the Client initiatives, team-building activities, and workations. Commemorate life’s significant moments with milestone gifts for weddings, new parenthood, and graduations.