Senior Native Advertising Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will plan, construct, and oversee native advertising campaigns on Outbrain, Taboola, and Mediago from start to finish.

• You will be in charge of bidding strategies, budget distribution, publisher oversight, and blacklisting efforts.

• You will create direct-response advertorials, landing pages, and offer logic, along with conducting systematic tests.

• You will execute A/B testing at the creative, headline, and landing page levels while developing strategies for scaling.

• You will leverage the cross-channel attribution layer to inform budget decisions based on ROAS and POAS metrics.

• You will assess performance data through CTR, CPC, CPA, ROAS/POAS, and conversion rates to generate actionable insights.

• You will offer data-informed feedback and brief the Creative Strategy, Copywriting, and Design teams.

• You will innovate new angles and formats.

• You will experiment with additional native platforms and support related channels such as Aftersell, Criteo, third-party newsletters, and Connexity.

• You will collaborate closely with Creative Strategy, Copywriting, and Design, and depending on your level of experience, manage channels or funnels.

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing, with substantial expertise in native advertising (e.g., Outbrain and Taboola).

• Proven experience building and managing campaigns directly within the platforms (not solely through an agency).

• Strong understanding of direct-response principles for advertorials, landing pages, offer logic, and funnel strategies.

• An analytical and organized mindset.

• Experience in bid strategies and effective budget management.

• Creativity, resourcefulness, and a keen interest in storytelling and copywriting.

• Excellent communication abilities, an independent work style, and a collaborative spirit.

• Proficient in German at a native or near-native level.

• Good command of English.

• Nice to have: Familiarity with tracking and attribution tools such as RedTrack, Voluum, GA4, or Admetrics.

• Nice to have: Experience with Criteo or upsell tools such as Aftersell.

• Nice to have: Background in producing and optimizing advertorials.

• Nice to have: Experience in e-commerce or D2C, preferably in the beauty or health sectors.

🏝️ Benefits

• Long-term prospects with a rapidly growing health/food scale-up.

• Collaborative environment in a positive workplace culture.

• Flat organizational structure.

• Competitive compensation.

• Diverse and engaging work.

• Scale-up atmosphere: Collaborate closely with a dynamic and highly motivated team.

• Opportunities to engage in cross-functional company development.

• Employee events (subject to feasibility).

• Networking at various events and appointments, including appearances with Judith Williams.