Senior Media Marketing Manager, Rare Disease

📋 Description

• Overseeing the strategic planning and execution of all media initiatives and partnerships, which are vital to the commercial success of Amgen’s Oncology brands.

• Assisting in both consumer (DTC) and healthcare professional (HCP) media strategies, investments, and performance measurement.

• Cultivating a thorough understanding of the primary target audiences and possessing extensive knowledge of both DTC and HCP media landscapes, encompassing traditional and emerging platforms.

• Reporting to the Associate Director, US Media of Rare Disease, while collaborating closely with both internal and external cross-functional teams, and managing our media agencies.

• Aiding in the creation and execution of innovative, impactful multi-channel media strategies, including strategic partnerships with key media outlets.

• Leading the formulation of brand media briefs alongside brand teams.

• Overseeing all aspects of brand media plans, including guiding the agency in developing annual and in-year plans that align with agreed objectives, while tracking critical metrics weekly, monthly, and quarterly, and ensuring budget adherence.

• Collaborating across the RDBU portfolio with the GCC Media Team, brand teams, and agencies to enhance portfolio media strategies, target audiences, and tactical brand plans, driving synergies, effectiveness, and efficiencies.

• Spearheading the strategic development and realization of media partnerships to improve return on investment, value, and performance.

• Identifying insights to facilitate continuous optimization of media plans based on performance metrics, ensuring that findings are shared and applied across brands.

• Leading the media agency to uphold the highest performance standards.

• In conjunction with CD&A, developing and monitoring metrics for media mix and effectiveness, linking them to the KPIs and broader success metrics of the brand.

• Acting as the primary brand liaison and providing essential support to Corporate advocacy, Patient advocacy, and SciComm.

• Implementing test-and-learn strategies to foster marketing innovation in media.

• Enhancing processes to improve collaboration with our media agency and deliver reporting, financials, and best practices for the brands.

• Driving media training initiatives to enhance skills within the organization.

• Facilitating the onboarding of new media partners to the Amgen processes.

• Supporting key GCC Media Enterprise projects and contributing to the future development of GCC Media.

• Leading project management efforts on new media assignments.

• Participating in external and internal training/conferences and sharing insights with the GCC Team.

⛳️ Requirements

• Doctorate degree with 2 years of client-side marketing/media and/or Agency Media experience.

• Master’s degree with 4 years of client-side marketing/media and/or Agency Media experience.

• Bachelor’s degree with 6 years of client-side marketing/media and/or Agency Media experience.

• Associate’s degree with 10 years of client-side marketing/media and/or Agency Media experience.

• High school diploma / GED with 12 years of client-side marketing/media and/or Agency Media experience.

• Extensive HCP/DTC Marketing/Media Experience.

• Technical skills: Media targeting and segmentation, multi-channel and omni-channel media plan development, media measurement/optimization, and agency leadership.

• Proficient in DTC media planning and execution for traditional/linear/TV as well as digital channels.

• Significant experience in designing and executing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA) management, omnichannel integration, data leads and alert targeted HCP programs, custom programs, EHR, Display, Programmatic, SEM, and SEO, etc.

• Strong analytical skills with the ability to derive insights from performance/measurement tracking to drive actions that enhance brand impact.

• Proven capability to proactively lead cross-functional teams and collaborate effectively as a team member.

• Exceptional communication skills: Ability to empower, engage, connect, and influence senior management and marketing teams.

• Skilled in conveying complex details clearly and concisely to foster team alignment.

• Capacity to translate and communicate intricate information/strategies into straightforward and impactful media execution plans.

• Experience in working with creative and/or media agencies.

• Preferred experience in rare disease and/or therapeutic areas with small patient/customer populations.

• Background in pharmaceutical marketing.

• Strong project management abilities.

• Excellent interpersonal skills.

• Experience collaborating across multiple agencies and media channels.

• Ability to multitask across various brands with differing indications and target audiences.

🏝️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models, including remote and hybrid work arrangements, where applicable.