Senior Media Marketing Manager

This is a fully remote position, open to applicants in Colorado, +6 more states.

📋 Description

• Transform the onX Fish brand and marketing strategy into a unique media experience across social, video, audio, and emerging media platforms.

• Establish and oversee the media and editorial vision for onX Fish.

• Clarify the role of each channel and develop platform-specific programming that embodies a recognizable onX Fish identity.

• Convert brand, product, audience, and business objectives into captivating media content.

• Make strategic decisions regarding channel, format, programming, talent, and investments based on audience insights, performance metrics, business goals, and available resources.

• Transform seasonal fishing patterns, audience insights, product highlights, and cultural trends into regular formats, franchises, educational content, entertainment, and community-driven initiatives.

• Manage the editorial process from planning through publication and evaluation.

• Develop briefs and guidelines for Creative, creators, ambassadors, and contributors.

• Investigate podcasts, audio, video, and innovative formats.

• Create a scalable approach for Field Reps and regional experts to highlight unique local fishing communities.

• Influence onX Fish’s involvement in online communities, groups, creator networks, and emerging spaces.

• Identify and engage creators, ambassadors, employees, and voices from the community.

• Define success metrics across audience growth, engagement, loyalty, relevance, and business impact.

• Oversee organic media performance in alignment with Fish marketing objectives.

• Integrate performance data, audience behavior, and community feedback into actionable insights.

• Experiment with AI and emerging tools to enhance insights, content creation, and performance analysis.

• Act as a bridge between the national brand and regional teams.

• Report to the Head of Marketing for Fish.

⛳️ Requirements

• Over 7 years of experience in organic social, media, content, or editorial marketing.

• Proven ability to build and enhance a distinctive brand presence across various channels.

• Direct experience in managing social and media strategies across Instagram, TikTok, YouTube, Facebook, and/or podcasts.

• Experience in developing ongoing programming rather than isolated posts or campaigns.

• Strong editorial and creative judgment.

• Ability to utilize audience and performance data to inform programming choices.

• Capacity to lead through influence and align cross-functional teams, creators, and contributors with a unified creative vision.

• Skill in prioritizing among competing opportunities without formal authority.

• Flexibility to switch between strategic planning and hands-on execution.

• Experience applying AI and emerging technologies within media or creative workflows.

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is highly preferred.

• A strong sense of curiosity and the ability to build credibility with anglers.

• Bachelor’s degree or equivalent experience required.

• Permanent US work authorization is a prerequisite for employment.

• Ability to exemplify onX’s Company Values.

• Willingness to travel quarterly for several days to a corporate office or other onX strategic locations.

🏝️ Benefits

• Competitive salaries, annual bonuses, equity options, and growth opportunities.

• Comprehensive health benefits, including a no-cost medical plan.

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.

• 401k matching at 100% for the first 3% saved and 50% for 3-5% saved.

• Company-wide outdoor adventures and incredible perks from the outdoor industry.

• Annual “Get Out, Get Active” funds to support your active lifestyle.

• Flexible time-off package that includes PTO, STO, VTO, and paid holidays.

• Full-time employees are eligible for common share options.

• Annual bonus of 10% based on company performance.

• Opportunities for career advancement.

• Flexible remote work options through a distributed company model.

• Regional Basecamps and opportunities for local connection and collaboration.

• Access to feedback, tools, and opportunities to enhance your skills.