Senior Media Manager, Healthcare

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee the comprehensive management of assigned paid media accounts from start to finish.

• Achieve pacing and key performance indicator (KPI) targets for managed accounts.

• Lead all Paid Search strategies, project ideation, road mapping, and testing, guiding the team with assurance and direction.

• Collaborate with Account Managers and the Media Supervisor to determine client objectives, priorities, and efficiency needs.

• Actively seek to boost billing for current accounts and identify opportunities to broaden media coverage for new accounts.

• Continue to learn new strategies, evaluate new platforms, and enhance Cardinal’s Paid Media services.

• Serve as the primary liaison for all ‘owned’ accounts, both internally and externally, accountable for pacing and performance.

• Generate reports, create insights, and maintain communication with clients for designated accounts.

• Manage the ongoing upkeep of held accounts, including but not limited to optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Engage in strategic ideation for all accounts, crafting and modifying campaign strategies to achieve each client’s business objectives (and internal goals).

• Design and implement tests within accounts on a monthly and quarterly basis (including structural, targeting, creative & messaging, conversion, etc.).

• Continuously test, validate, and enhance full-funnel structures.

⛳️ Requirements

• 4-5+ years of experience, primarily focused on Paid Search.

• Ideal candidates should also possess experience in Paid Social, Programmatic, or both.

• Required expertise in: Google Ads.

• Suggested familiarity with additional platforms: Bing, Meta, a DSP platform.

• Experience managing paid media budgets exceeding $100k per month.

• Proven track record in driving paid media strategy and testing.

• Strong communication skills with the ability to persuade clients effectively.

• Proficient in reporting and insights, with a keen ability to identify and optimize towards client business goals.

• Experience in full project ownership, from drafting strategy briefs and recommendations to implementing campaigns/tests in-platform and reporting results.

• Excellent communication, problem-solving, and interpersonal abilities.

• Proficient in Microsoft Office Suite and Google Workspace.

• Capable of interfacing with both internal team members and clients.

• Ability to multitask and prioritize effectively.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is essential for this role.

• This job application pertains to a position at one of Power Digital's partner companies. Power Digital is assisting this partner in its recruiting efforts. If you are selected for an interview, please note the above statement.

• Disclaimer: We are currently looking for potential candidates to join our talent pool through this job listing. Your qualifications will be evaluated for both current positions and future opportunities. If your skills match a role and an opening becomes available, our recruitment team will contact you promptly. However, please be aware that this does not guarantee immediate placement or communication.

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Remote work options.