Senior Media Manager, Healthcare

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Efficient end-to-end management of allocated paid media accounts.

• Achieve pacing and KPI targets for managed accounts.

• Take charge of all Paid Search strategies, project ideation, road mapping, and testing, guiding the team with assurance and direction.

• Collaborate with Account Managers and the Media Supervisor to define client objectives, priorities, and efficiency needs.

• Proactively work to enhance billing for current accounts and suggest avenues for expanding media coverage for new clients.

• Continuously seek to learn new strategies, explore new platforms, and broaden Cardinal’s Paid Media services.

• Serve as the primary contact both internally and externally for all 'owned' accounts – accountable for the pacing and performance of these accounts.

• Generate reports, write insights, and maintain communication with clients for assigned accounts.

• Oversee the ongoing management of held accounts, including optimizations, structural updates, bidding strategies, conversion types, and copy modifications.

• Responsible for strategic brainstorming for all accounts, designing and modifying campaign strategies to align with each client's business objectives (and internal goals).

• Design and implement tests within accounts on a monthly and quarterly basis (covering structure, targeting, creative & messaging, conversions, etc.).

• Commit to continuous testing, verifying, and enhancing full-funnel structures.

⛳️ Requirements

• 4-5+ years of experience, primarily focused on Paid Search.

• Preferred candidates should also possess experience in Paid Social, Programmatic, or both.

• Required platform expertise includes Google Ads.

• Suggested additional platform familiarity includes Bing, Meta, and a DSP platform.

• Experience managing paid media budgets exceeding 100k per month.

• Proven experience in driving paid media strategies and testing.

• Strong capability to communicate effectively with and persuade clients.

• Exceptional reporting and insights skills, with a knack for identifying and optimizing towards client business goals.

• Experience in complete project ownership, from initial strategy briefs and recommendations to deploying campaigns/tests in-platform and reporting on outcomes.

• Excellent communication, problem-solving, and interpersonal abilities.

• Proficient in both Microsoft Office Suite and Google Workspace.

• Capability to interact effectively with both internal team members and clients.

• Skilled in multitasking and effectively prioritizing tasks.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development.