Senior Marketing Strategy, Planning Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• In the role of Senior Marketing Strategy & Planning Manager (all genders), you will play a pivotal part within our CRM & Retention Team.

• You will merge strategic insight with commercial acumen, ensuring our campaigns are meticulously planned and quantifiably successful.

• You will create a cohesive campaign strategy that aligns with our business objectives, translating these into a clearly prioritized marketing calendar while ensuring all actions are consistently aligned with revenue growth.

• You will holistically plan and manage commercial campaigns and events, ensuring early coordination among all teams involved, and prioritize key initiatives across the organization.

• You will set clear goals, KPIs, and budgets for each campaign, taking ownership of operational management across all involved functions, while ensuring clear task assignments and responsibilities.

• You will proactively identify risks early and develop countermeasures to mitigate challenges stemming from market fluctuations, internal dependencies, or operational obstacles.

• You will assess campaign results in relation to established KPIs, conduct structured post-mortem analyses, and formulate best practices and playbooks for recurring campaign formats and seasonal sales events.

• You will consistently analyze market trends, customer behaviors, and competitor actions, leveraging these insights to uncover new growth opportunities and refine our strategy.

⛳️ Requirements

• You possess strong English language skills, both written and verbal.

• Proficiency in German is a significant advantage.

• You have several years of experience in strategic marketing planning and project management, preferably within a DTC or e-commerce setting.

• You can showcase a successful track record in developing and managing campaigns that directly influenced revenue and performance.

• You have a thorough understanding of CRM and retention strategies, along with experience in developing and optimizing campaigns throughout the customer lifecycle.

• You approach challenges with a commercial mindset, prioritize based on impact, and understand which factors truly drive growth.

• You demonstrate a structured, analytical, and decisive working style, balanced with a pragmatic approach to execution.

• You have excellent communication skills and are capable of leading, challenging, and aligning diverse stakeholders towards common objectives.

🏝️ Benefits

• Enjoy flexible working arrangements tailored to your preferences.

• Home office? Absolutely! Receive a one-time allowance of €500 to create your ideal workspace.

• Glow Card – your monthly indulgence. Receive €50 each month to spend as you wish – that’s €600 a year, just for you.

• Commitment to learning is part of our culture. Whether through our Glowcademy, dedicated learning time, or personal development support, we invest in your growth, not just metrics.

• Benefit from a 40% discount on our entire product range – yes, everything.

• Take time to recharge – you deserve it. Enjoy 30 vacation days, 1 personal holiday, and up to 10 additional unpaid days off when you need a true reset. Plus, New Year’s Eve is a day off!

• Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.

• After your probation period, we’ll contribute €600 towards your pension plan – and if you contribute more, we’ll add an extra 20% on top.

• Access discounts and special offers from top brands via our corporate benefit platforms.

• Our Glow25 merchandise is more than just apparel – it’s a symbol of our community.

• For five consecutive years, we’ve been recognized as a Top Company on Kununu, reflecting the strong, positive, and authentic culture we embody daily.

• From fitness classes to wellness retreats – you choose how to stay active. Select between Urban Sports Club or Wellpass.