Senior Marketing Specialist

This is a fully remote position, open to applicants in Alabama, +3 more states.

📋 Description

• Formulate joint global marketing strategies in collaboration with select Strategic Technology Alliances to support the go-to-market approach for each partnership.

• Develop persuasive value propositions, messaging, and positioning that cater to buyers' needs and inspire engagement with joint solutions based on the SailPoint platform.

• Take ownership of the strategy and production of market-facing and internal enablement content that highlights SailPoint's unique position in the marketplace.

• Utilize traditional channel and system integrator partnerships to create tri-party channels to market.

• Design joint marketing campaigns (including content, thought leadership, and demand activation) with each Strategic Alliance, aimed at key industries and markets, leading to opportunity identification and pipeline creation for the partnerships.

• Create scalable marketing initiatives in partnership with SailPoint Field Marketing, Product Marketing, Events, Campaigns, PR, and AR to enhance awareness and generate demand for SailPoint.

• Serve as an advocate to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences.

⛳️ Requirements

• Over 5 years of experience in high-performing marketing teams, collaborating with Strategic Alliance Partners and optimizing vendor marketplaces.

• Proven product marketing expertise with the ability to articulate the distinct positioning and content of our joint solutions with strategic alliances.

• Capability to develop partnership marketing strategies that include value proposition creation, communications, use case identification, targeting, and content that facilitate integrated joint demand generation on a global scale.

• A self-motivated individual adept at advancing projects from concept to execution, with a proactive approach to managing multiple deadlines.

• Proficient in AI technologies, capable of scaling, automating, and juggling a variety of critical priorities and stakeholders across various strategic partners.

• Experience in influencing and collaborating with cross-functional teams, maintaining peer-to-peer relationships with strategic partners.

• Strong project/program management abilities, with a proven track record of overseeing the complete development of strategic campaigns and initiatives.

• Comfortable working within a global framework, with an understanding of local nuances while advancing strategic priorities.

• Excellent analytical and problem-solving capabilities.

• Outstanding interpersonal, facilitation, and communication skills.

• Experience in enterprise security software/SaaS and familiarity with marketplace dynamics.

🏝️ Benefits

• Health and wellness coverage: Medical, dental, and vision insurance.

• Disability coverage: Short-term and long-term disability.

• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D).

• Additional life coverage options: Supplemental life insurance for employees, spouses, and children.

• Flexible spending accounts for health care and dependent care; limited purpose flexible spending account.

• Financial security: 401(k) Savings and Investment Plan with company matching.

• Time off benefits: Flexible vacation policy.

• Holidays: 8 paid holidays annually.

• Sick leave.

• Parental support: Paid parental leave.

• Employee Assistance Program (EAP) and Care Counselors.

• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity, and Pet Insurance options.

• Health Savings Account (HSA) with employer contribution.