Senior Marketing Science Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee the comprehensive measurement strategy for a portfolio of clients, encompassing statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.

• Leverage extensive data to uncover significant performance insights or areas for enhancement utilizing R, SQL, and Python.

• Collaborate closely with account teams and clients to cultivate and sustain long-term strategic partnerships, ensuring their satisfaction and success with Power Digital’s services, particularly in Measurement.

• Clearly articulate and explain advanced measurement methodologies and models to both internal and external teams.

• Guarantee that insights are actionable and aligned with client business objectives.

• Offer strategic guidance and "so what" insights for continuous measurement optimization.

• Mentor and develop Measurement Analysts by providing continuous performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to enhance analytical rigor, quality of deliverables, and overall client impact.

• Consistently enhance efficiencies within existing measurement and marketing science processes.

• Utilize AI technologies to boost efficiency and facilitate the optimization of deliverables and/or processes.

• Leverage Power Digital's Nova ecosystem pertinent to your department.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Over 6 years of experience in Marketing Analytics and Measurement.

• More than 3 years of experience in an agency setting.

• Strong business acumen with the capability to translate quantitative data into actionable business insights and recommendations, particularly in applying the results of statistical models and market experiments to marketing strategies.

• Expertise in R, Python, and SQL.

• Familiarity with ETL tools such as Funnel.io and Fivetran.

• Solid understanding of full-funnel marketing strategies.

• Comprehensive knowledge of owned, earned, and paid marketing channels, along with first-party data tools.

• Exceptional communication and organizational skills for effective collaboration across teams, both internally and externally.

• Proven managerial experience, including the ability to lead, mentor, and inspire a team, with 2-3 years of team management experience, ideally supervising 2-3 direct reports.

• Highly reliable individual who excels in a fast-paced environment and is a self-starter.

• Outstanding problem-solving, communication, and decision-making skills; capable of conveying complex strategies to senior leadership and executive-level stakeholders.

• Team-oriented and collaborative with effective interpersonal skills, highly organized.

• Data visualization capabilities using Looker and analysis in Excel.

• Excellent communication and presentation skills.

• Ability to work autonomously and as part of a team.

• Strong attention to detail.

• Self-motivated and capable of working under pressure.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development