Senior Marketing Project Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee various projects related to coaching and course launches, webinars, book campaigns, marketing initiatives, sales funnels, digital products, live and virtual events, and other organizational priorities.

• Develop and manage comprehensive project plans, timelines, dependencies, milestones, ownership, and workflows using Asana or similar tools.

• Direct projects spanning Marketing, Copywriting, Marketing Automation, Customer Operations, Events, Coaching, Product, Sales, leadership, and external collaborators.

• Propel revenue-generating launches that involve webinars, sales funnels, email marketing, landing pages, copywriting, CRM and marketing automation, affiliate marketing, promotional periods, testing, and strict launch deadlines.

• Organize significant live events with over 2,500 participants, overseeing marketing, promotions, vendor management, logistics, internal teams, timelines, and dependencies.

• Articulate the financial significance of deadlines and identify potential risks when critical deliverables are delayed.

• Confirm project completion by reviewing essential deliverables, ensuring requirements are met, conducting final quality assurance checks, and addressing execution gaps prior to launch.

• Evaluate and enhance the Project Management environment and Asana configuration.

• Supervise a Project Coordinator while fostering increased visibility and accountability throughout the organization.

• Collaborate closely with leadership to translate company priorities into actionable plans and drive them to successful completion.

⛳️ Requirements

• A minimum of 5 years of practical experience in Project Management, launch management, product/program management, or a related field within a dynamic organization.

• Proven experience leading intricate projects across multiple established departments.

• Background in a creator-led coaching or personal development business that sells courses, memberships, high-ticket coaching, digital products, or live events through direct response marketing.

• Direct involvement in managing revenue-generating launches such as coaching or course launches, webinars, book campaigns, sales funnels, email campaigns, affiliate campaigns, or other significant promotional efforts.

• Familiarity with affiliate marketing, high-ticket offers, memberships, masterminds, book launches, or other creator-led products.

• Strong grasp of direct response marketing and launch processes, including sales funnels, email campaigns, landing pages, webinars, CRM and marketing automation, promotional periods, testing, and strict launch timelines.

• Experience managing live events with thousands of attendees and an understanding of the complete event lifecycle.

• Proven record of leading multiple departments in remote environments.

• Exceptional attention to detail.

• Capability to thrive in a fast-paced environment with multiple concurrent launches, strict deadlines, and high commercial importance.

• Preferred: PMP, Agile, or Scrum certification.

• Preferred: Familiarity with Infusionsoft/Keap, HubSpot, or similar CRM/automation platforms.

• Preferred: Advanced skills in Excel/Google Sheets and dashboard/reporting.

• This position is not available in California, New York, New Jersey, or Pennsylvania.

🏝️ Benefits

• Fully remote work environment.

• A variety of medical insurance options.

• Employer contribution towards medical insurance premiums.

• Dental and vision insurance alternatives.

• Supplemental life insurance available.

• Optional short-term and long-term disability insurance.

• 15 days of annual paid time off.

• 7 recognized company holidays.

• Access to company-certified coaches and opportunities for personal development.

• Opportunities to participate in company live events.

• Travel and leisure membership benefits.