Senior Marketing Partnerships Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Drive the creation and execution of talent partnerships, esports, and athlete strategies within Razer’s Console division.

• Act as the marketing lead for Console Audio, Console Controllers, and Mobile products.

• Oversee Console category partnerships involving influencers, esports, talent, and athletes.

• Coordinate efforts among Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing teams to achieve shared goals and measurable results.

• Create and manage strategies for creators, influencers, esports, and athletes linked to the Console portfolio, new product introductions (NPI), partnerships, and major marketing campaigns.

• Recruit and manage creators, ambassadors, and KOLs; utilize creator ecosystems and seeding initiatives; assess performance outcomes.

• Convert brand and business objectives into quantifiable creator programs that enhance engagement, visibility, adoption, revenue, and sales impact.

• Formulate go-to-market strategies for influencer programs, NPI launches, FPS and Console game releases, esports leagues, and tournaments.

• Supervise high-profile creator and talent integrations from planning to execution, including negotiations, content coordination, activations, and product launches.

• Cultivate relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives.

• Establish seeding briefs and monthly targets for sustained and NPI launches.

• Forge strategic partnerships with game publishers and platform partners.

• Utilize feedback from influencers and professional players to shape the Console product roadmap.

• Collaborate across functions with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners.

• Manage agency partners and oversee the execution of campaigns.

• Evaluate campaign performance in terms of awareness, engagement, conversion, revenue, and ROI; suggest optimizations based on consumer insights and analytics.

• Lead marketing planning and business reviews; present performance updates and recommendations to executive leadership.

• Handle multiple high-visibility projects under tight deadlines and shifting priorities.

• Perform additional duties as assigned.

⛳️ Requirements

• At least 8 years of product management and marketing experience within the consumer electronics sector.

• Experience in marketing streaming product lines is highly desirable; gaming experience is a significant advantage.

• Proven track record in developing and executing comprehensive marketing plans.

• Familiarity with PC or consumer electronics sales channels: retail, direct, online, and distribution.

• Proficient in writing marketing copy and providing creative design direction for digital marketing, web merchandising, print advertisements, video, and graphics.

• Experience in formulating detailed marketing plans and articulating strategic objectives and success metrics.

• Capable of working independently, prioritizing tasks, and managing multiple concurrent projects effectively.

• Excellent administrative, organizational, and communication skills, including experience with executive management interactions.

• Preferred experience in a global organization, engaging with stakeholders across various countries and time zones.

• Proficient in Microsoft Office applications: Word, Excel, Outlook, and PowerPoint.

• Bachelor’s degree in marketing or a related field, or equivalent experience.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• A global, gamer-centric #LifeAtRazer experience.

• Opportunities for accelerated personal and professional growth.

• An equal opportunity and inclusive workplace.

• Reasonable accommodations for disabilities and religious practices.