Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Configure, test, and launch email, webinar, and event campaigns utilizing Customer.io.

• Create and code emails using HTML and Liquid programming language.

• Ensure the marketing data in Salesforce and Customer.io is accurate and well-maintained.

• Oversee lead capture processes, enrichment workflows, and routing through Clay and Cargo.

• Manage, enhance, and resolve issues related to Customer.io, Salesforce, Clay, Cargo, and Tray.io.

• Assist with monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.

• Document and optimize campaign operations, lead management, and attribution processes.

• Develop, manage, and enhance Tray.io automation workflows for product-led growth and sales-led strategies.

• Collaborate with growth, sales, and revenue operations teams on campaign execution, pipeline quality, and program effectiveness.

• Accurately execute campaign setup, quality assurance, and launches on schedule.

• Detect data quality and process challenges and recommend solutions.

• Take ownership of projects from initial scoping to final delivery with minimal supervision.

⛳️ Requirements

• 3–5 years of experience in marketing operations, revenue operations, or a related discipline.

• Bachelor’s degree in marketing, business, analytics, or a related area, or equivalent internship/work experience.

• Knowledgeable in marketing technology, data analytics, and digital marketing operations.

• Advanced skills in Liquid coding for dynamic email content and scalable, reusable email modules.

• Practical experience with Salesforce and Customer.io or comparable marketing automation platforms.

• Proficient in Excel or Google Sheets.

• Detail-oriented, analytical, and organized, with the ability to take initiative and achieve results independently.

• Capable of managing projects from start to finish with minimal oversight in a lite-agile setting.

• Excellent verbal and written communication skills, with the ability to work collaboratively with both technical and non-technical team members.

• Preferred: 4+ years of experience with marketing automation and CRM systems.

• Preferred: Background in the B2B SaaS or technology sectors.

• Preferred: Familiarity with blended sales-led/product-led growth models, event operations, sales engagement tools, Tray.io, Zapier, Cursor, or AI/LLM tools such as Claude, ChatGPT, and Gemini.

🏝️ Benefits

• Competitive base salary aligned with role and experience.

• Opportunities for bonuses, commissions, and equity.

• Comprehensive benefits package; full details available at engine.com/culture.

• Fully remote work environment.

• Access to resources and support necessary for success.

• Perks and benefits may differ based on employment type and location.