Marketing Operations Analyst

This is a fully remote position, open to applicants in North America.

📋 Description

• Monitor and evaluate performance across worldwide marketing functions.

• Enhance the quality and accuracy of internal data.

• Collaborate across departments, especially with Demand Generation, to streamline processes.

• Create and present weekly, monthly, and quarterly reports on sales and marketing performance.

• Maintain ongoing dashboards and reports in Marketing's primary reporting source.

• Ensure that reporting documentation is clear and easily accessible.

• Conduct data quality assessments across various data sources.

• Develop Salesforce CRM reports to address ad hoc inquiries regarding product or campaign performance.

• Utilize CRM, BI, attribution tools, and AI to analyze complex data and set up dashboards for departments and stakeholders.

• Evaluate program outcomes against KPIs to identify trends and guarantee accurate measurement of programs.

• Provide actionable insights on marketing performance to the Demand Generation team.

• Manage incoming data requests independently and escalate complex projects when necessary.

• Report to the Senior Manager of Marketing Operations.

⛳️ Requirements

• Proficient in Excel, including creating formulas and navigating spreadsheets.

• Genuine interest in reporting and data rather than campaign execution or creative marketing.

• Enthusiasm for using AI tools for data analysis.

• Capability to swiftly learn new systems.

• Proficient in solving complex problems with changing targets.

• Ability to manage multiple projects and deadlines concurrently.

• Strong communication abilities.

• Enjoyment of working collaboratively across functions.

• Experience with Salesforce, Snowflake, Marketo, Tableau, or similar tools is advantageous.

🏝️ Benefits

• Annual target bonus.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) plan.

• 401(k) matching.

• Unlimited planned paid time off.

• Global mental health support.

• On-demand learning and development opportunities.

• Quarterly paid volunteer days.

• Generous employee referral program.

• Company-wide mentorship program.

• Opportunities for career advancement.

• Internal promotions.