Senior Marketing Operations Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop end-to-end multi-touch attribution, encompassing model selection and logic development.

• Manage tracking layers, including event taxonomy and tag management.

• Configure GA4 and establish the marketing analytics framework.

• Design marketing dashboards and establish metrics prior to launch.

• Handle technical consent and ensure compliance with GDPR regulations.

• Supervise the martech ecosystem, ensuring seamless data flow and tool integration.

• Expand tracking and data strategies into new markets by design.

• Automate marketing procedures as needed and collaborate with team members.

⛳️ Requirements

• 4+ years of experience in marketing technology, web analytics, or marketing data and attribution.

• Proficient SQL skills for analysis and reporting purposes.

• Experience with tag management systems and tracking infrastructure.

• Demonstrated experience with multi-touch attribution models.

• Familiarity with visualization tools such as Looker or Tableau.

• Technical knowledge of GDPR and consent management practices.

• Experience in B2B SaaS or data-centric environments.

• Practical experience with HubSpot.

🏝️ Benefits

• Team Spirit: regular team events and a culture of recognition.

• Ownership: take charge from day one within a flat organizational structure.

• Learning & Growth: commitment to personal and professional development.

• AI Enablement: access to tools like ChatGPT+ for work purposes.

• Tech & Tooling: provision of essential tools and hardware to enhance effectiveness.

• Flexibility: options to work remotely or from the Hamburg office, with the opportunity for remote work abroad.

• Recharge: 30 vacation days each year, plus December 24 off.

• Mobility: options to lease a bike or receive subsidies for public transportation.