Senior Marketing Operations Lead – Lifecycle & Automation

This is a fully remote position, open to applicants in Utah.

📋 Description

• Create and oversee lifecycle marketing initiatives that drive lead generation, activation, and engagement.

• Develop and enhance automated marketing campaigns across various channels.

• Formulate lifecycle workflows to boost lead conversion, enhance customer engagement, and increase retention.

• Execute segmentation and personalization strategies.

• Oversee marketing automation platforms and the integration with Salesforce CRM.

• Sustain and refine lead management, lead routing, and lifecycle models.

• Construct and manage marketing dashboards and reporting structures.

• Track campaign performance and engagement metrics.

• Offer data-informed recommendations to marketing and leadership teams.

• Ensure the quality and governance of data across marketing systems.

• Convert business requirements into scalable marketing automation solutions.

• Assist enterprise client marketing efforts and operational programs.

• Contribute strategic insights to enhance marketing processes and campaign effectiveness.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• In-depth knowledge of marketing automation platforms, such as HubSpot or similar tools.

• Familiarity with Salesforce CRM and integrations with marketing systems.

• Proven experience in establishing lead management and lifecycle marketing frameworks.

• Strong analytical abilities and experience in marketing performance reporting.

• Capability to manage intricate marketing programs in a dynamic environment.

• Exceptional communication and teamwork skills.

• Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.

• Experience supporting enterprise marketing teams or agency clients is preferred.

• Background in SaaS, technology, or subscription-based businesses is advantageous.

• Knowledge of AI-driven marketing tools and personalization platforms is a plus.

• Experience in designing scalable marketing automation frameworks is preferred.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies in the MarTech ecosystem