Senior Marketing Operations Lead – Lifecycle & Automation

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and oversee lifecycle marketing initiatives that drive lead generation, activation, and engagement.

• Develop and enhance automated marketing campaigns across various channels.

• Design lifecycle workflows that boost lead conversion, enhance customer engagement, and increase retention.

• Execute segmentation and personalization strategies effectively.

• Oversee marketing automation platforms and ensure integration with Salesforce CRM.

• Maintain and refine lead management, lead routing, and lifecycle models.

• Construct marketing dashboards and reporting frameworks for performance tracking.

• Analyze campaign performance and engagement metrics diligently.

• Offer data-driven insights and recommendations to marketing and leadership teams.

• Ensure the integrity and governance of data across marketing systems.

• Collaborate with teams in marketing, sales, product development, and analytics.

• Convert business requirements into scalable solutions for marketing automation.

• Assist with enterprise client marketing efforts and operational programs.

• Contribute strategic insights to enhance marketing processes and improve campaign outcomes.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• Proficient in marketing automation platforms, such as HubSpot or equivalent.

• Familiar with Salesforce CRM and marketing system integrations.

• Experienced in developing lead management and lifecycle marketing frameworks.

• Strong analytical capabilities and background in marketing performance reporting.

• Proven ability to manage intricate marketing programs within a fast-paced environment.

• Exceptional communication and collaboration skills.

• U.S. Citizenship or authorization to work in the United States without the need for corporate sponsorship.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies in the MarTech ecosystem