Senior Marketing Manager, Product-Led Growth, Legal & Insurance

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the top-of-funnel strategy for ChartSwap Insights, focusing on generating qualified signups through SEO, content marketing, paid media, partnerships, and product-led referral strategies.

• Develop and implement lifecycle programs that facilitate new users reaching their first value quickly.

• Promote ongoing product usage through lifecycle emails, in-app messaging, feature announcements, and engagement campaigns.

• Convert product usage signals into revenue expansion opportunities.

• Manage the complete lifecycle map from acquisition to retention and expansion.

• Measure and report on the entire Product-Led Growth (PLG) funnel—covering visits, signups, activations, adoptions, conversions, and expansions.

• Collaborate closely with the Product team to provide roadmap inputs based on funnel data.

⛳️ Requirements

• 5–8+ years of experience in B2B marketing, with a significant focus on product-led growth, lifecycle marketing, or growth marketing roles.

• Proven track record of managing a self-service funnel.

• Proficient in marketing automation and lifecycle tools (such as HubSpot, Marketo, Customer.io, Iterable, Braze, or similar) as well as product analytics tools (like Pendo, Amplitude, Mixpanel, Heap, or equivalent).

• Strong analytical skills—capable of defining funnel metrics, designing experiments, interpreting results, and transforming findings into actionable insights.

• Experience collaborating closely with Product teams.

• Demonstrated success in creating a Product Qualified Lead (PQL) motion or a Sales/Customer Success handoff process linked to product usage signals.

• Excellent cross-functional collaboration skills.

• A self-motivated individual who excels in an environment where they are developing the playbook.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Flexible work arrangements

• Professional development opportunities