Senior Marketing Manager, OrthoBiologics

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with a cross-functional team and marketing leader to develop long-range plans (LRP) for both Global and US markets, along with the investment strategy.

• Create a global value proposition and evidence strategy aimed at enhancing market adoption.

• Identify new product development requirements in relation to unmet market needs.

• Conduct market research and assist in formulating both short- and long-term strategies.

• Support portfolio strategy, including the product roadmap and lifecycle management.

• Aid in the market development strategy and identify key barriers to adoption.

• Analyze the competitive landscape and devise game theory strategies to optimize market share.

• Perform qualitative analysis, market segmentation, and pricing strategies.

• Establish global product launch plans, including go-to-market strategies and the creation of promotional materials for targeted audiences.

• Assist in executing strategies in key markets to drive growth, including developing KOL relationships, content creation/presentation for internal and external stakeholders, and training various sales channels.

• Work in collaboration with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing teams.

⛳️ Requirements

• A minimum of 4 years of marketing experience; prior experience in the healthcare or medical device industry is essential, with a preference for the spine and/or Orthobiologics sectors.

• Strong results-oriented mindset and analytical capabilities.

• Proven experience in conducting effective market research, pricing and reimbursement strategies, customer advocacy development, creative product/program innovation, messaging, and branding.

• Demonstrated project management skills within a cross-functional team environment.

• Experience in qualitative and competitive analysis.

• A Bachelor's degree is required.

🏝️ Benefits

• Medical and dental insurance coverage starting from day one.

• Insurance for basic life, accident, short-term and long-term disability, as well as business travel accident insurance.

• Employee Stock Purchase Plan (ESPP) allowing stock purchases at a discount.

• 401(k) Retirement Savings Plan with options for employee contributions and company matching.

• Flexible Spending Accounts available.

• Educational assistance programs for ongoing learning.

• Paid holidays and time off ranging from 20 to 35 days based on length of service.

• Family and medical leaves of absence provided.

• Paid parental leave for new parents.

• Commuting benefits offered.

• Employee Discount Program available.

• Employee Assistance Program (EAP) for additional support.

• Childcare benefits provided.