Senior Marketing Manager – IVF Consumables

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee the regional marketing strategy for IVF consumables.

• Manage the entire product lifecycle, which includes the introduction of new products.

• Identify and evaluate market opportunities by leveraging customer insights and clinical trends.

• Create campaigns aimed at enhancing awareness and driving growth.

• Lead the go-to-market strategy for newly launched consumable products.

• Maintain a comprehensive understanding of IVF laboratory workflows, clinical practices, and customer challenges.

• Directly engage with key customers to collect valuable insights.

• Collaborate with Regulatory, Clinical, and Quality teams to ensure adherence to compliance standards.

• Work together with supply chain and operations teams to facilitate accurate forecasting.

⛳️ Requirements

• Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.

• A minimum of seven years of marketing experience in medical devices, biotechnology, or diagnostics, with a preference for experience in IVF or assisted reproductive technologies.

• Proven track record in managing technical product portfolios and successfully launching new products.

• Strong understanding of IVF laboratory workflows and the applications of consumable products.

• Demonstrated capability to lead complex initiatives and influence cross-functional teams.

• Exceptional communication, presentation, and strategic planning abilities.

• Experience engaging with embryology key opinion leaders or clinical education teams is preferred.

• Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools.

• Ability to convert scientific concepts into clear and persuasive commercial messaging.

🏝️ Benefits

• Paid Time Off and 10 Paid Holidays.

• 401(k) with Employer Match.

• Medical, Dental, Vision coverage.

• IVF Coverage to assist with family building needs.

• GAP Insurance.

• Basic Life and AD&D Coverage.

• Short- and Long-Term Disability.

• Optional AFLAC Supplemental Policies.

• Employee Assistance Program (EAP).

• Flexible Spending & Health Savings Account.