Senior Marketing Manager – Integrated Digital Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Strategize, oversee, and enhance integrated marketing campaigns across Paid Search, SEO, and both Paid and Unpaid Social Media.

• Ensure cohesive alignment among channels to achieve comprehensive goals, such as brand awareness, lead generation, conversion, and overall business results.

• Act as a central coordination point for both Paid and Organic initiatives, fostering synergy and improving operational efficiency.

• Collaborate as a strategic ally to the AVP of Paid Search and Enrollment Marketing along with the AVP of SEO, facilitating the implementation of AI-driven, automated, and data-centric strategies.

• Guide intricate, multi-channel projects to fruition, ensuring adherence to timelines, priorities, and targeted outcomes.

• Assist in the shared ownership of Social Media strategies (both Paid and Unpaid) in collaboration with the two AVPs.

• Provide senior-level analytical oversight across channels, converting complex performance metrics into valuable insights.

• Enhance analytics and reporting structures to improve clarity, consistency, and decision-making processes.

• Support comprehensive measurement and optimization of performance across the marketing funnel.

• Lead regular agency performance management activities, including goal alignment, performance evaluations, and optimization discussions.

• Ensure that agencies work towards clear strategic objectives and KPIs, alleviating the tactical load on AVP leadership.

• Conduct and maintain competitive analysis and tracking across Paid, Organic, and Social channels.

• Stay abreast of industry trends, platform updates, and emerging best practices to inform strategic direction.

• Collaborate with internal teams, including admissions, operations, analytics, content, and web, to align marketing efforts with organizational objectives.

• Foster consistent communication and alignment among stakeholders.

• Perform other duties as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

• Over 7 years of experience in digital marketing with a focus on Paid Search, SEO, and Social Media.

• Proven experience managing agencies or external partners.

• Familiarity with AI-driven marketing platforms and automated media systems.

• Experience in full-funnel performance optimization and conversion enhancement.

• Background in highly regulated or performance-oriented industries.

• Proficient in Microsoft Office (i.e., Excel, Outlook, and Word) and data entry tasks.

• Experience with GA4, Google Ads, Meta Ads, marketing automation tools, and CRM systems (Velocify and Anthology are advantageous).

🏝️ Benefits

• Medical

• Dental

• Vision

• Voluntary Life (Employee, Spouse, Child)

• Employer-Paid Life Insurance

• Short-Term Disability (STD)

• Long-Term Disability (LTD)

• Flexible Spending Accounts (FSA/LFSA)

• Health Savings Account (HSA)

• HSA Employer Contribution

• Critical Illness

• Hospital Indemnity

• Accident Insurance

• 401(k)

• 401(k) Employer Match

• Paid Holidays

• Floating Holiday

• Mental Health Day

• Referral Bonus Program

• Tuition Assistance Program (TAP)