Digital Marketing Analyst

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Support the planning, implementation, and enhancement of client accounts

• Oversee social media Pay-Per-Click (PPC) campaigns

• Enhance the quality of SEM campaigns by improving the reporting of established overall company objectives

• Keep track of digital trends, emerging technologies, and potential risks

• Consistently offer feedback and insights to align with business objectives

• Develop strategies for web measurement and report on essential business metrics

• Analyze campaign and website performance using analytical tools, providing feedback and actionable insights to business stakeholders

• Generate and maintain metrics and reports on marketing initiatives

• Evaluate campaign results, analyze key metrics, and assess optimization outcomes

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field is required

• Desired experience in digital marketing or the automotive sector

• 1+ years of experience with Google AdWords is a plus

• Proficiency in Microsoft Office is necessary

• Strong quantitative skills are essential for analyzing and optimizing campaign performance

• Ability to collaborate cross-functionally with client services teams to ensure cohesive messaging and enhanced performance

• Must be results-oriented, possess meticulous attention to detail, and be a team player

• A passion for display and digital marketing is desired

• Capability to think creatively and identify as well as resolve issues

• Attention to detail with the ability to effectively manage multiple tasks in a deadline-driven environment

• Proficient in clearly and effectively communicating the successes and failures of digital campaigns to clients and account executives

• High levels of integrity, autonomy, and self-motivation are required

• Excellent analytical and organizational skills are necessary

• Highly organized and detail-oriented approach

• Flexibility to thrive in a fast-paced and continually evolving environment

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• Paid vacation

• Wellness and more