Senior Marketing Manager – Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of EVgo’s Google Business Profile (GBP) strategy and manage our presence across essential discovery platforms such as Google, Apple Maps, PlugShare, and others.

• Oversee the entire listing management process, ensuring accuracy, optimization, and insights from the "coming soon" phase through site launch and ongoing updates.

• Spearhead local search and AI initiatives aimed at enhancing EV charging discovery, focusing on regional keywords, site amenities, and "coming soon" pages.

• Manage updates for listings related to site maintenance, temporary outages, and reopening statuses, ensuring drivers have precise information regarding station availability.

• Broaden localized marketing initiatives via map platforms, social media content, and listing-based promotional strategies.

• Design and implement A/B tests aimed at optimizing SEO/AI performance and conversion rates.

• Guarantee consistency, accuracy, and optimization across all content, images, internal links, and business information.

• Cultivate relationships with key external partners and vendors, including Google, Apple, Yext, PlugShare, and other related platforms.

• Lead the optimization of signage for new sites, ensuring on-site branding, visibility, and wayfinding enhance discovery and assist drivers in locating EVgo chargers confidently.

• Collaborate across departments with marketing, content, and web development teams.

⛳️ Requirements

• Typically requires a minimum of 12 years of relevant experience with a Bachelor’s degree; or 8 years with a Master’s degree; or a PhD with 5 years of experience; or equivalent experience.

• Proven experience managing multiple Google Business Profiles and optimizing landing pages for conversions, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms.

• Familiarity with AI tools and agents to enhance daily job functions, improve efficiency, and boost productivity is a plus.

• Experience in managing business listings, location data, and local SEO for consumer-facing brands.

• Demonstrated ability to lead cross-functional initiatives involving marketing, product, operations, and external vendors.

• Highly detail-oriented, maintaining a high standard for accuracy and consistency across customer-facing platforms.

• Data-driven with strong analytical skills, capable of linking marketing activities to business outcomes.

• Excellent written and verbal communication abilities.

🏝️ Benefits

• Health & Wellness: Medical, dental, and vision coverage, along with mental wellbeing support and wellness programs.

• Financial Benefits: 401(k), Health Savings Account (HSA), and Flexible Spending Accounts (FSA) for medical and dependent care, plus life and disability insurance.

• Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP).

• Care Navigation & Support: Access to Health Advocate services for assistance with claims, provider searches, and care decisions.

• Flexible Care Options: Telehealth services for convenient, affordable access to care.

• Growth & Development: Mentorship programs and opportunities for career advancement and internal mobility.

• Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, volunteer time off, commuter benefits, and employee-focused programs.