Senior Marketing Manager – Demand Generation, Marketing Ops

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of strategy and execution across various channels (digital, content, ABM, syndication) with a clear responsibility for MQLs, pipeline contribution, and lead quality.

• Manage metrics and the narrative behind them. Establish reporting infrastructure, monitor conversions throughout the funnel, and provide clear recommendations when adjustments are necessary.

• Engage directly with Salesforce and Marketo. Oversee campaign setup, lead routing, segmentation, and reporting.

• Guide external partners in lead generation, digital marketing, and marketing operations.

• Collaborate across marketing, growth, and product teams. Interpret funnel performance in a manner that establishes credibility with sales leadership.

⛳️ Requirements

• Over 8 years of experience in B2B demand generation, growth marketing, or marketing operations, with a strong history of driving pipeline success.

• Demonstrated capability to manage lead generation strategy from start to finish, including concept development, execution, and optimization.

• Proven experience in developing and scaling multi-channel campaigns that result in measurable business outcomes.

• Hands-on knowledge of Salesforce, Marketo, and modern marketing technology ecosystems such as intent data, AI-assisted optimization, and multi-touch attribution.

• Experience in managing external agencies, including providing direction and ensuring accountability for outcomes.

• Strong analytical skills with regard to funnel metrics and the ability to convert data into actionable insights.

• Ability to thrive in ambiguous, growth-stage environments—creating structure where it is currently lacking.

• Highly independent and proactive operator with a results-driven mindset.

🏝️ Benefits

• Flexible PTO

• Professional development stipend

• Meaningful opportunities for career growth and development