Senior Marketing Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Create and implement the communications and marketing strategy for Raspberry Pi Foundation North America, enhancing its profile and reputation among key audiences.

• Direct marketing strategies and campaigns for the Foundation's US offerings, which include Code Club, Experience CS, and Experience AI.

• Boost awareness, drive demand, and facilitate customer acquisition.

• Formulate and execute the US events strategy targeting partners, school districts, educators, and young individuals.

• Ensure US initiatives align with the global brand strategy and provide the US perspective for future planning.

• Leverage data to assess performance, guide decisions, enhance communications and marketing efficacy, and collect insights for product improvement.

• Lead and supervise a small team of specialists.

• Oversee the US communications and marketing budget, as well as manage relationships with agencies, contractors, and vendors.

• Collaborate with Learning, Customer Success, Product, and Fundraising teams.

• Travel across the USA as necessary.

⛳️ Requirements

• A relevant degree or professional qualification in communications and marketing or an equivalent field.

• Extensive experience in a senior marketing position, preferably within the education sector.

• Proven history of developing and executing marketing strategies and campaigns that drive awareness, demand, and adoption.

• Experience in creating and implementing event programs for targeted audiences and communities.

• Familiarity with US school systems and experience marketing to educators, school leaders, and districts.

• Proficient in using data and market insights to evaluate performance and ROI, making evidence-informed recommendations.

• Experience in managing and mentoring teams.

• Experience overseeing budgets and coordinating with external agencies, contractors, and vendors.

• Exceptional written and verbal communication skills, with the ability to represent the organization externally.

• Collaborative experience with global or cross-functional teams.

• Willingness and capability to travel across the USA.

• Eligibility to work in the USA.

• A successful background check is required to work with children and young people.

🏝️ Benefits

• Paid time off: 15 days for full-time US employees, in addition to 3 extra days for the company-wide closure at the end of the year.

• Public holidays.

• Retirement Savings Plan (401)(k) with a 100% match of employee contributions up to the first 5%.

• Private healthcare, including dental and vision, for employees and their dependents through United Healthcare and Guardian.

• Flexible working arrangements regarding when and where you work.

• Generous family leave and flexibility for parents and caregivers.

• Group term life insurance and disability insurance.

• Investment in learning and development, including access to learning resources, training, and dedicated time for all employees.

• Reasonable expenses covered for in-person interviews.