Senior Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the comprehensive marketing strategy for both the organization and its charitable arm.

• Create integrated marketing campaigns that align with business objectives.

• Develop full-funnel marketing strategies aimed at generating awareness, inquiries, and conversions.

• Examine the customer journey, pinpoint obstacles, and suggest enhancements.

• Collaborate closely with leadership to ensure marketing initiatives support the overall business strategy.

• Regularly assess campaign performance and adjust strategies based on data and insights.

• Become the company's go-to expert in GoHighLevel.

• Design and oversee the entire customer journey within the CRM.

• Create lead nurturing sequences and automated marketing workflows.

• Enhance lead management and conversion processes.

• Ensure precise reporting across the marketing and sales pipeline.

• Continuously refine automation and customer communication.

• Employ AI tools to automate repetitive marketing and administrative tasks.

• Create AI-assisted reports, presentations, campaign analyses, and marketing documents.

• Establish connections between AI platforms (like Claude) and business systems where applicable to boost operational efficiency.

• Regularly identify opportunities to streamline processes and minimize manual labor through AI and automation.

• Manage and enhance Google Ads and Meta advertising campaigns.

• Advise on marketing investments based on commercial outcomes.

• Supervise SEO strategy and ongoing website improvements.

• Coordinate email marketing campaigns and customer communications.

• Monitor campaign outcomes and maximize return on investment.

• Oversee website development and continual optimization.

• Create landing pages and lead generation materials.

• Develop impactful website copy and customer messaging.

• Ensure content effectively conveys the company's value proposition.

• Enhance website conversion rates through continuous testing.

• Coordinate content creation across various channels.

• Collaborate with leadership to produce educational content, customer stories, and brand messaging.

• Support podcast launches, campaign implementations, partnership opportunities, and events.

• Maintain consistent brand positioning across all customer interactions.

• Develop insightful marketing dashboards and reporting.

• Monitor lead generation, campaign performance, conversion rates, and ROI.

• Present marketing insights and suggestions to leadership.

• Utilize data to recommend ongoing enhancements across all marketing initiatives.

• Convert marketing data into actionable commercial strategies.

⛳️ Requirements

• Proven track record of managing the marketing function within a growing organization.

• Strong grasp of end-to-end marketing strategy and customer acquisition.

• Experience in building and optimizing comprehensive marketing funnels.

• Commercial acumen with the ability to link marketing efforts to business growth.

• Strong analytical skills and reporting capabilities.

• Excellent written English and copywriting abilities.

• Ability to juggle multiple projects at once.

• Comfortable working autonomously and making strategic recommendations.

• Highly skilled in the practical use of AI tools (such as Claude, ChatGPT, Perplexity, and similar platforms) to enhance productivity, automate workflows, generate reports and presentations, analyze marketing performance, and support strategic decision-making.

• Strong understanding of AI limitations, data security, and responsible commercial use of AI.

• Proven ability to integrate AI into daily business processes rather than merely using it for content creation.

• Highly desirable experience includes:

• Working with Australian businesses or marketing to Australian consumers.

• Using GoHighLevel or similar CRM and marketing automation systems.

• Experience in the property, housing, construction, or related industries.

• Launching new brands, websites, or major marketing campaigns.

• Supporting both commercial and purpose-driven organizations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible working hours and remote work options.

• Supportive and collaborative work environment.

• Access to cutting-edge tools and technologies.

• Engage in impactful projects that contribute to both commercial and social goals.