Senior Marketing Manager – A/B Testing, Personalization

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Act as a Subject Matter Expert for Adobe Target.

• Implement A/B testing and personalization initiatives for hrblock.com, blockadvisors.com, and sprucemoney.com.

• Develop, initiate, and evaluate A/B text experiments, multivariate testing, experience targeting, automated personalization, and recommendations.

• Provide support to the .com product team by sharing experiment results and insights.

• Carry out Target/AJO activities using AEM experience fragments along with HTML, CSS, JavaScript, and JSON-based offers.

• Perform QA and comprehensive validation to ensure accurate data collection.

• Manage reporting in Workfront and document experimental outcomes.

⛳️ Requirements

• A minimum of 3 years of experience in digital optimization, personalization, or experimentation.

• Excellent communication and presentation abilities.

• Practical experience in executing A/B and multivariate tests using Adobe Target and Adobe Journey Optimizer.

• Familiarity with Adobe Experience Cloud or similar platforms.

• Knowledge of JavaScript, HTML, CSS, and debugging tools.

• Strong analytical skills with a proficiency in constructing and interpreting data from CJA, Adobe Analytics, Google Analytics, or comparable tools.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).

🏝️ Benefits

• Medical and prescription drug coverage.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.