Senior Marketing Manager, 1 Year Contract

📋 Description

• Collaborate with a diverse range of stakeholders to design, implement, and sustain large-scale, impactful multi-touch campaigns, including events, that engage consumers and enhance interaction.

• Oversee the agency of record strategy for the business unit, encompassing campaign strategy, optimal channel mix, budget oversight, performance analysis, and ensuring effective communication between PointClickCare and the agency.

• Serve as a subject matter expert in the industry, utilizing customer insights to create audience-focused derivative content.

• Guide the customer journey by identifying opportunities to leverage marketing automation for process improvement and visibility into lead quality.

• Investigate and enhance new marketing strategies to effectively reach and engage key audiences.

• Regularly analyze data reports and dashboards to track campaign outcomes and inform strategic decision-making for optimization.

• Manage multiple projects while balancing competing priorities in a fast-paced environment.

• Maintain clear, consistent, and frequent communication with executive-level stakeholders regarding marketing strategy, objectives, and campaign performance.

• Spearhead the creation of comprehensive account-based marketing strategies to be executed by Marketing Managers.

• Act as a team leader by providing training or coaching to enhance team members' skills and foster their professional growth.

• Anticipated travel is 10%.

⛳️ Requirements

• A minimum of 6 years of experience in B2B marketing.

• Proven experience in building, executing, and scaling cross-functional programs or marketing campaigns from start to finish.

• Experience in leading teams or mentoring junior members.

• Proficient in utilizing data and metrics to assess impact and identify areas for improvement.

• Familiarity with both paid and owned channels (e.g., email, onsite, etc.).

• Skilled in presenting ideas to executive levels within an organization to secure support for initiatives.

• Experience with Excel or Salesforce, including data manipulation, macros, charts, and pivot tables.

• Demonstrated success in developing and executing account-based marketing campaigns that drive engagement and revenue.

🏝️ Benefits

• Flexibility

• Growth opportunities

• Meaningful work