Senior Marketing Executive

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns across platforms like Facebook, Google, and TikTok.

• Develop custom and lookalike audiences while overseeing remarketing campaigns to boost conversions.

• Implement Conversion API and tracking configurations to guarantee data precision and campaign effectiveness.

• Conduct regular A/B tests on creatives, landing pages, and messaging to elevate CTRs and conversion rates.

• Identify, negotiate, and cultivate relationships with influencers and content creators.

• Oversee campaign deliverables and evaluate influencer performance and ROI.

• Partner with media networks to broaden reach and engagement.

• Establish and manage marketing workflows within HubSpot.

• Create automated follow-up sequences for leads and customers through email, SMS, and messenger bots.

• Utilize lead scoring and segmentation to tailor customer journeys and enhance conversion rates.

• Track key performance metrics (ROAS, CPA, CPL, CTR, etc.) and provide insight-driven recommendations.

• Generate campaign reports and communicate performance results to stakeholders.

• Ensure comprehensive funnel visibility and optimize each stage from awareness to conversion.

• Collaborate closely with content and design teams to produce eye-catching creatives and compelling ad copy.

• Maintain brand consistency across all assets and campaign channels.

• Tailor messaging for specific platform behaviors and audience segments.

⛳️ Requirements

• 3–5 years of practical experience in a digital marketing agency.

• Robust understanding of SEM, SEO, paid advertising (Google, Meta, etc.), and performance marketing.

• A seasoned professional in managing and executing campaigns from start to finish.

• Demonstrated ability to handle multiple campaigns and clients concurrently.

• Data-oriented mindset with the capability to analyze performance and optimize strategies accordingly.

• Comfortable working in a dynamic, deadline-oriented environment.

• Excellent collaboration and communication skills, particularly with cross-functional teams.

• Ability to operate independently with minimal oversight.

🏝️ Benefits

• Competitive salary.

• Professional development budget.

• Home office setup allowance.

• Global team events.