Senior Marketing Data Scientist

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Head of Insights

• Create analytics to assess marketing effectiveness and ROI through Marketing Mix Modeling, attribution modeling, customer lifetime value, and experimentation

• Utilize causal inference methodologies, such as difference-in-differences, propensity score matching, and uplift modeling, to determine marketing impact and enhance strategic planning

• Automate the training and deployment of updated models

• Ensure that model outputs are tested, automated, scalable, well-documented, and monitored for drift

• Generate insight-ready datasets from raw data by constructing automated data-cleaning pipelines

• Develop and maintain self-serve analytics dashboards

• Assist the marketing team with campaign analysis, data requirements, training, and ad-hoc analyses

• Clearly and effectively communicate complex analytical insights to executive stakeholders

• Collaborate across departments and drive high-impact projects from start to finish as an individual contributor

⛳️ Requirements

• Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science, or a related discipline

• 5–10 years of experience in marketing analytics or performance marketing measurement

• Expertise in Marketing Mix Modeling and attribution techniques, with proven real-world application

• Proficient in SQL and data visualization tools

• Proficient in Python

• Proven experience in developing open-source Marketing Mix Models such as Robyn, Meridian, or LightweightMMM

• In-depth knowledge of the marketing funnel and various channels

• Strong skills in project management and stakeholder communication

• Ability to work autonomously and lead high-impact projects from inception to completion

• A genuine interest in AI and its applications relevant to the field

• Practical professional experience using AI tools

• Strong AI literacy, including the ability to prompt and critically evaluate AI-generated outputs

• Awareness of ethical and responsible AI use, particularly concerning sensitive data, customer experience, and compliance

• Previous experience with Claude is a plus but not mandatory

🏝️ Benefits

• Unlimited annual leave

• Excellent healthcare

• Employee discounts

• Flexible remote-first work policy within your country of employment

• Location-specific perks

• A high-trust work environment with support to thrive