Senior Marketing Copywriter

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Create and implement content strategies for Sarwa’s newsletter, CRM, social media, blog, and various marketing channels.

• Simplify complex financial subjects, market updates, research findings, and product information into accessible and engaging content.

• Take ownership of copy for product launches and campaigns across various channels, from initial concept to execution and follow-up.

• Develop lifecycle content for onboarding, activation, education, re-engagement, and win-back strategies tailored to different audiences.

• Assist in generating social media content for LinkedIn, Instagram, X, and Reddit, including ideas, hooks, scripts, captions, carousels, and on-screen text.

• Enhance existing content based on performance metrics, search intent, audience behavior, and innovative AI discovery techniques.

• Experiment with content, learn from performance outcomes, and incorporate insights into future initiatives.

• Contribute to a strong writing culture by sharing ideas, providing constructive feedback, and supporting colleagues in their development.

• Utilize AI thoughtfully for brainstorming, research, and drafting preliminary versions while relying on personal writing expertise for final pieces.

• Collaborate effectively with teams in Creative Marketing, Growth Marketing, Product, Advisory, and Customer Experience.

⛳️ Requirements

• 3–5 years of experience in roles such as Copywriter, Content Writer, Content Marketing Manager, or similar positions.

• A robust portfolio showcasing published work, including newsletters, articles, scripts, social media content, essays, or other writing samples.

• Proven experience writing across various formats and channels.

• A strong desire to understand the elements that make content effective on different platforms.

• Proficient in analyzing performance data, forming hypotheses, testing them, and adjusting strategies based on results.

• Strong editorial judgment and decision-making skills.

• Comfortable navigating a regulated industry and accurately communicating financial topics without over-promising or providing investment advice.

• Self-motivated and organized, capable of managing personal workload and priorities effectively.

• Ability to collaborate well with other writers.

• Excellent command of the English language in writing.

• Experience in fintech, investing, financial services, or another regulated sector is an advantage.

• Familiarity with community-driven platforms such as Reddit, Discord, or Substack is a plus.

• Experience with SEO and GEO, or optimizing content for search engines and AI discovery, is a plus.

🏝️ Benefits

• Flexible and remote work environment.

• A diverse, motivated, and supportive team with a positive workplace culture.

• A growth-oriented culture that provides mentorship, coaching, and support for career advancement.

• Comprehensive healthcare package, including dental and optical coverage.

• Learning and development budget to foster professional growth.

• Equity plan available for all employees.