Senior Marketing Cloud Personalization Engineer – Salesforce

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create, implement, and enhance data-driven marketing and personalization solutions for enterprise clients.

• Lead the comprehensive technical solution design process.

• Define architectures, data flows, and integration patterns that facilitate scalable analytics and real-time personalization.

• Supervise build quality and assist both technical and business stakeholders in navigating complex trade-offs.

• Convert business and marketing requirements into scalable technical architectures and complete data flows.

• Design real-time personalization architectures within MCP.

• Architect cross-channel marketing analytics solutions within MCI.

• Develop and sustain JavaScript logic for behavioral tracking, event configuration, and audience segmentation.

• Produce and maintain detailed architecture diagrams, technical documentation, and data flow artifacts.

• Construct and maintain automated data pipelines utilizing APIs, connectors, and standard integrations.

• Evaluate build work to ensure high quality and strict adherence to architectural standards.

⛳️ Requirements

• Bachelor’s Degree in Computer Science, Business, Information Systems, or a related technical field (or equivalent practical experience).

• Over 5 years of experience in technical architecture, MarTech engineering, or advanced Salesforce platform implementations.

• Demonstrated hands-on experience with Marketing Cloud Intelligence (MCI / Datorama) and/or Marketing Cloud Personalization (MCP / Interaction Studio).

• Strong background in designing and implementing data-driven marketing analytics and personalization solutions.

• Proven experience in client-facing roles, leading technical design sessions, and influencing implementation decisions.

• Salesforce Core Architecture: Solid understanding of Salesforce platform architecture, including data modeling, security, and automation using Salesforce Flow.

• Marketing Cloud Personalization (MCP): In-depth expertise in implementing behavioral tracking, audience segmentation, rule-based/AI-driven personalization, and writing JavaScript for tracking logic.

• Marketing Cloud Intelligence (MCI): Capability to establish KPI frameworks, create dashboards, and ensure marketing data quality and governance.

• Integration & Data Flow: In-depth knowledge of integration patterns, data flow design, and the discernment to determine when to use Apex or external integrations versus declarative Flow-driven solutions.

• Language: Advanced English proficiency (written and verbal) to ensure seamless collaboration with clients and precise technical documentation.

🏝️ Benefits

• Continuous education opportunities.

• Onsite English language classes.

• Cutting-edge training in AI.

• Machine learning exposure.

• Access to next-generation technologies.