Senior Marketing Analytics Analyst

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, validate, and implement data strategies for the marketing acquisition team, focusing on budget and performance while considering future needs.

• Ensure compliance with privacy regulations and maintain data integrity.

• Spearhead the creation and ongoing enhancement of dashboards, reports, and KPIs to monitor marketing performance.

• Gather, analyze, and interpret marketing data from various sources, including CRM, digital platforms, and sales reports.

• Organize and structure complex data within Excel spreadsheets to facilitate analysis.

• Collaborate with cross-functional teams (Marketing, Sales, Finance) to ensure analytics align with business goals.

• Deliver actionable insights to enhance customer acquisition, retention, and engagement.

• Assist in forecasting, budgeting, and ROI analysis for marketing initiatives.

• Ensure compliance with privacy regulations and maintain data integrity.

• Senior/Lead role that prioritizes tasks, offers assistance, schedules work, but does NOT involve direct supervision.

⛳️ Requirements

• Bachelor’s Degree or equivalent experience is required.

• A degree in Marketing, Business, Data Strategy, Statistics, Economics, or a related field is preferred (Master’s degree is advantageous).

• Over 5 years of experience in marketing analytics or a similar role.

• Demonstrated proficiency in MS Excel (including advanced analysis and formulas), data visualization tools (e.g., Tableau, Power BI), and marketing platforms (Google Analytics, HubSpot).

• Strong knowledge of digital media and direct-to-consumer marketing or equivalent experience.

• Experience in strategic planning is desirable.

• Must understand digital campaign performance, attribution, and optimization.

• Expertise in consumer conversion funnels is essential.

• Required experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV.

• Agency experience is preferred.

• Familiarity with Google AdWords, Google Analytics, and Google Data Studio is preferred.

• Social Media experience with platforms such as Meta, YouTube, TikTok, Snapchat, LinkedIn, NextDoor, and Bluesky is preferred.

• Exceptional written and verbal communication skills.

• Knowledge of website analytics and reporting related to digital marketing.

• Ability to manage and deliver multiple projects concurrently under tight deadlines.

• Outstanding organizational and project management skills.

• Advanced expertise in MS Excel (formulas, pivots, analyses).

🏝️ Benefits

• Work Mode - Remote

• An annual employee bonus program

• Robust Wellness Program

• Generous paid-time-off (PTO)

• Eleven paid holidays per year, plus one floating holiday and one birthday holiday

• Excellent 401(k) Retirement Saving Plan with employer match and contribution

• Comprehensive employee recognition program

• Tuition reimbursement