Senior Marketing Analytics Analyst

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, validate, and implement data strategies for the marketing acquisition team, focusing on budget and performance while ensuring future readiness.

• Guarantee data integrity and adherence to privacy regulations.

• Spearhead the creation and enhancement of dashboards, reports, and key performance indicators (KPIs) to monitor marketing effectiveness.

• Gather, analyze, and interpret marketing data from various sources including CRM systems, digital platforms, and sales reports.

• Structure and manage intricate data within Excel spreadsheets to facilitate analysis.

• Collaborate with cross-departmental teams (Marketing, Sales, Finance) to align analytics with overarching business goals.

• Deliver actionable insights aimed at enhancing customer acquisition, retention, and engagement.

• Assist with forecasting, budgeting, and return on investment (ROI) analysis for marketing initiatives.

• Ensure data integrity and compliance with privacy regulations.

• Senior/Lead Role (prioritizes tasks, provides guidance, schedules work, but does not directly supervise).

⛳️ Requirements

• A Bachelor’s Degree or equivalent experience is mandatory.

• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or a related discipline (Master’s degree preferred).

• Minimum of 5 years in marketing analytics or a related position.

• Demonstrated expertise in MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI), and marketing platforms (Google Analytics, HubSpot).

• Proficient in digital media and direct-to-consumer marketing or similar experience.

• Experience in strategic planning is advantageous.

• Should possess knowledge of digital campaign performance, attribution, and optimization techniques.

• Expertise in understanding consumer conversion funnels is essential.

• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.

• An agency background is preferred.

• Familiarity with Google AdWords, Analytics, and Google Data Studio is desirable.

• Experience with social media platforms such as Meta, YouTube, TikTok, Snapchat, LinkedIn, NextDoor, and Bluesky is preferred.

• Exceptional written and verbal communication skills.

• Understanding of website analytics and reporting as they pertain to digital marketing.

• Capability to manage and deliver multiple projects simultaneously under tight deadlines.

• Outstanding organizational and project management abilities.

• Advanced proficiency in MS Excel (formulas, pivots, analyses).

🏝️ Benefits

• Work Mode - Remote.

• An annual employee bonus program.

• Comprehensive Wellness Program.

• Generous paid-time-off (PTO).

• Eleven paid holidays each year, in addition to 1 floating holiday and 1 birthday holiday.

• Excellent 401(k) Retirement Saving Plan with employer matching and contributions.

• Comprehensive employee recognition program.

• Tuition reimbursement.