Senior Marketing Analyst – CRM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Manage the lead database and ensure its progression through the sales funnel until they become MQLs;

• Regularly update and clean the databases to maintain effective segmentations;

• Analyze CRM KPIs with in-depth analytical skills, knowing exactly how to adjust the levers of rates, connections, and continuous improvement applications;

• Configure and optimize the integrations of RD Station, Umbler, Pipedrive, Intercom, PBI (PowerBI), and other platforms within our ecosystem at an advanced level;

• [Strategic] Design the technical flow and configure the triggers for the nurturing and conversion journeys, both for the lead database and the trial database (top, middle, and bottom of the funnel);

• Create and execute strategic campaigns with a strong focus on converting the lead database into trials;

• Implement A/B testing to optimize messaging and communication approaches;

• Monitor campaign performance and suggest operational adjustments to improve results;

• Orchestrate retrial campaigns to re-engage lost contacts with a focus on conversion;

• Collaborate closely with our SDR team to refine and enhance the quality of leads delivered by the Marketing department;

• Identify bottlenecks and propose optimization opportunities within the CRM operational flows;

• [Automations/Integrations] Lead the management of the database and the construction of dashboards, actively thinking about how to optimize the more operational demands of analysis;

• Head the automation efforts of our referral program.

⛳️ Requirements

• Degree in marketing, business administration, or advertising;

• Minimum of 4 years of experience in CRM;

• Strong analytical skills to interpret data and implement continuous improvements in CRM;

• Extensive knowledge and practical experience with automation and sales tools (RD Station, Intercom, Pipedrive, etc.) and data analysis platforms (PowerBI, Google Analytics);

• Advanced knowledge in automation and integrations;

• Advanced knowledge of AI tools;

• Knowledge in data and analytics (reports, tracking results, trends, market/competition research, action performance, future projections, SWOT analysis);

• Knowledge in 360 Marketing;

• Excellent communication and interpersonal relationship skills;

• Ability to organize, be dynamic, and proactive.

🏝️ Benefits

• VA/VR of R$1000,00 | Ifood card - without deductions during vacation;

• Home Office allowance of R$150,00;

• Wellz - mental health/Psychotherapy | No cost for the employee;

• Gympass - physical health/Gyms | Extendable to dependents;

• Guapeco - health plan for your pet;

• English classes | No cost for the employee;

• Unimed health plan | With co-participation;

• Reimbursement for coworking daily expenses | Available in all states;

• Extended paternity and maternity leave;

• Baby basket for future parents;

• Agreement with Farmasesi | Only for SC;

• Agreement with Education Sesi | Only for SC;

• Day off for birthdays;

• Laptop and monitor sent to you;

• Voucher of R$2000,00 for purchasing additional necessary equipment.

• People from various regions of Brazil to further promote our culture of diversity!