Senior Marketing Analyst

This is a fully remote position, open to applicants in Poland.

📋 Description

• Collaborate on comprehensive B2B funnel analytics throughout the entire customer journey (Lead → MQL → SAL → Contract), track conversion performance, pinpoint bottlenecks, and spearhead optimization efforts.

• Oversee and improve KPIs reporting infrastructure and funnel performance frameworks to aid operational and strategic decision-making.

• Facilitate forecasting and planning by analyzing pipeline dynamics, lead quality, acquisition efficiency, and conversion trends.

• Compile monthly and quarterly business performance reviews that highlight key insights, risks, trends, and growth opportunities.

• Manage marketing attribution and tracking frameworks, ensuring precise measurement of lead sources, campaign influence, user journeys, and pipeline contributions.

• Direct the A/B testing and CRO process across landing pages and digital experiences, from hypothesis formulation and test setup to analysis and optimization recommendations.

• Examine user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities.

• Work in conjunction with BizDev, Pre-sales, and Digital teams to enhance analytics processes, reporting quality, and revenue impact.

⛳️ Requirements

• Proficient in Russian at B2 level or higher and English at B1–B2 level.

• A minimum of 5 years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, ideally in B2B Tech, SaaS, iGaming, or FinTech sectors.

• Extensive B2B analytics expertise with a thorough understanding of pipeline analytics, funnel performance measurement, and customer journey analysis.

• Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation.

• Proficient in Excel, SQL, and Python, including the application of Python analytical libraries for data analysis and reporting.

• Strong grasp of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling.

• Demonstrated experience in leading A/B testing and CRO initiatives, encompassing hypothesis development, experimentation, and performance analysis.

• Familiarity with BI and visualization tools such as Tableau or Power BI.

• Excellent communication and presentation skills, capable of conveying analytical insights to both technical and non-technical audiences.

• Senior-level experience in analytics or performance-oriented roles.

🏝️ Benefits

• Full-time remote work options and flexible working hours.

• Private insurance coverage.

• An additional day off each calendar year.

• Sports benefits.

• Comprehensive Mental Health Program.

• Complimentary online English lessons with a native speaker.

• Generous referral program.

• Opportunities for training, internal workshops, and participation in international professional conferences and corporate events.