CRM & Lifecycle Marketing Analyst – B2B

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the B2B CRM campaign calendar, spearheading the ideation, prioritization, and implementation of lifecycle initiatives that align with commercial, product, and customer success goals.

• Develop and enhance automated lifecycle programs, encompassing awareness, consideration, conversion, and lead nurturing strategies.

• Oversee lead scoring frameworks, audience segmentation, and customer lifecycle definitions to enhance qualification, personalization, and business impact.

• Generate high-performing CRM communications from start to finish, including messaging strategy, email copywriting, template design, campaign setup, execution, and optimization.

• Collaborate with cross-functional teams such as Product Marketing, Sales, and Commercial to ensure marketing automation is in sync with overall business objectives and sales needs.

• Organize and manage webinars and partnership initiatives as part of a broader B2B demand generation strategy.

• Create marketing assets, including landing pages and email templates, to bolster demand generation efforts.

• Track and report CRM metrics through spreadsheets and recurring reports, translating data into actionable insights.

• Continuously test new methods, utilizing AI tools, automation opportunities, and testing frameworks to enhance scalability, efficiency, and customer experience.

• Maintain and organize project documentation, sharing campaign lessons learned with stakeholders to foster continuous improvement.

• Embody the mission: inspire and empower others by genuinely caring for your well-being and that of your colleagues. Promote well-being at work, creating a supportive atmosphere where everyone feels comfortable prioritizing self-care, taking time off, and achieving work-life balance.

⛳️ Requirements

• A marketing professional with a background in CRM, lifecycle marketing, growth marketing, or marketing automation in B2B contexts.

• Extensive hands-on experience with RD Station (mandatory). Familiarity with Pipedrive is highly advantageous.

• Demonstrated experience in designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, performance enhancement, and demand generation initiatives.

• Practical experience in creating and managing landing pages, email templates, and other digital assets to support B2B campaigns.

• Proven track record of leading end-to-end webinar programs, covering planning, stakeholder coordination, promotion, execution, and post-event analysis as part of a comprehensive demand generation strategy.

• Strong experience in collaborating with Commercial, Sales, and Product Marketing teams, translating business needs into scalable CRM initiatives.

• Excellent project management, stakeholder management, and analytical abilities, with experience in generating reports to drive ongoing improvement. Solid Google Analytics experience is essential.

• An outstanding communicator with strong email copywriting and design skills, experienced in creating effective customer communications within established templates and brand guidelines.

• Fluent in English and comfortable working with global stakeholders (will collaborate directly with the Italy market).

• A proactive individual who excels in fast-paced environments, utilizes AI tools to enhance productivity and quality, and takes ownership from strategy through execution.

• Curious about and experienced with AI tools (such as Claude, ChatGPT, or Gemini) — you engage beyond basic usage and apply them thoughtfully and purposefully throughout all phases of your work, from strategic planning to copy refinement and results analysis.

🏝️ Benefits

• Free Gold+ membership providing access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental well-being support, and more! You can add up to three family members to your plan, ensuring wellness access for those who matter most to you.

• A comprehensive emotional well-being program with a unique approach, offering personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.

• Health, dental, and life insurance coverage.

• As a Flexible First company, we provide hybrid and remote options, allowing you to work in a manner that suits your needs. The model for this specific role can be discussed with your recruiter and hiring manager. Upon joining, utilize our home office reimbursement to establish your home office.

• Flexibility for us isn’t just about location—it also encompasses the ability to shape how and when we accomplish tasks. Together with their leaders, employees define schedules that align with their time zones, team requirements, and personal routines.

• It’s crucial to take time away from work to recharge. Employees are entitled to vacations after 6 months and an additional 3 days off per year + 1 day off for each year of tenure (up to a maximum of 5 additional days) + an extra holiday for your birthday!

• Welcoming a new child is one of life’s most special moments. Take the time to be present and enjoy your expanding family. We provide 100% paid parental leave to all new parents, with extended leave and a ramp-back period for parents giving birth to return part-time as they transition.

• Access world-class platforms, join interactive sessions, build your personalized development roadmap, and explore internal opportunities. We prioritize continuous learning and feedback to support your journey toward personal and professional success.

• You’ll be part of a team of passionate individuals who unite to break boundaries, support one another, and create a meaningful impact in workplace wellness. We succeed together, fostering trust through open communication and a culture where every perspective is valued.