Senior Manager, Search Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee daily strategy and execution for paid search initiatives on Google Ads and Microsoft Advertising.

• Manage an annual search budget ranging from $10M to $30M.

• Develop and sustain keyword architecture along with negative keyword strategies.

• Collaborate with creative teams to write and test ad copy.

• Establish and uphold measurement frameworks.

• Collaborate with Analytics and other teams for effective implementation.

• Stay informed about platform updates and translate new capabilities into actionable strategies.

• Explore the application of AI-driven tools for optimization purposes.

• Oversee and ensure accountability of agency partners and platform relationships.

⛳️ Requirements

• A minimum of 7 years of hands-on experience in paid search.

• At least 3 years of experience managing programs with an annual budget exceeding $5M.

• Extensive practical knowledge of Google Ads and Microsoft Advertising.

• Significant experience working with lagged or down-funnel conversion data.

• Background in categories where consumer education presents a search challenge.

• A data-driven mindset combined with the ability to make decisions under uncertainty.

• Excellent cross-functional communication skills.

• Ability to work independently in a remote-first setting.

• A proactive attitude towards ownership and responsibility.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Stipend for work-from-home expenses.

• Parental leave policy.

• Ample paid time off to recharge.