Senior Manager, Revenue Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Develop and implement comprehensive, multi-channel demand generation initiatives across digital, partnerships, email, events, and both paid and organic channels.

• Drive account-based marketing tactics, encompassing segmentation, target-account identification, personalization, and collaborative campaign execution.

• Collaborate with Commercial teams to synchronize go-to-market strategies, campaigns, messaging, and sales enablement activities.

• Generate targeted messaging frameworks, value propositions, and sales enablement materials tailored for various industries, segments, and buyer personas.

• Leverage customer, intent, engagement, CRM, and campaign analytics to enhance segmentation, personalization, and overall marketing performance.

• Produce focused content and conversion tools, such as white papers, eBooks, webinars, customer success narratives, and infographics.

• Link events to demand generation and nurturing initiatives to maximize lead effectiveness and return on investment.

• Evaluate performance metrics and refine campaigns, conversion points, and demand generation results.

• Investigate and integrate AI-driven methodologies and emerging technologies to enhance marketing execution and operational efficiency.

• Operate in a remote work environment utilizing a computer and virtual collaboration tools.

• Report directly to the Vice President of Marketing and Communications.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.

• Over 8 years of experience in Revenue Marketing, Demand Generation, Growth Marketing, Integrated Marketing, Sales Enablement, ABM, or comparable B2B multi-channel marketing.

• Proven experience collaborating directly with enterprise or mid-market sales teams.

• Familiarity with marketing automation, CRM, and other revenue marketing platforms or similar technologies.

• Strong skills in cross-functional collaboration and the ability to align stakeholders towards common business goals.

• Exceptional communication, project management, and organizational abilities.

• Capability to manage multiple priorities in a dynamic environment.

• A curious mindset and a readiness to explore and implement AI-enabled tools and methodologies.

• Willingness to travel occasionally, less than 10% of the time.

• Ability to occasionally lift and move materials weighing up to 20 lbs. while using safe lifting practices.

• Offers may be subject to job-related background checks, drug screenings, and/or motor vehicle record reviews, in accordance with applicable law.

🏝️ Benefits

• Travel requirements of less than 10%.

• Remote work flexibility.

• Potential for occasional overtime.

• Employment is at-will unless specified otherwise in a signed written agreement.