Senior Manager, Relationship Marketing

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee the creation of strategic omni-channel marketing strategies.

• Transform emerging technologies, especially 1st-party data marketing and CRM, into innovative marketing concepts for clients.

• Track marketing trends, technological advancements, and competitive tactics, converting them into actionable client marketing strategies.

• Build and maintain trusted long-lasting relationships with key client contacts and executives.

• Provide value to clients through best practices and creative solutions.

• Work collaboratively with account management, operations, creative, analytics, and partner agencies to implement ideas into actionable plans.

• Identify key data points and metrics that illustrate the effectiveness of strategies on the client’s business.

• Gain a deep understanding of clients’ business and strategic objectives to become a trusted advisor.

• Spot opportunities for business growth and formulate recommendations to enhance client relationships.

⛳️ Requirements

• A Bachelor's Degree is required.

• A minimum of 7 years’ experience in data-driven marketing, particularly in CRM, email, and both online and offline media.

• At least 3 years of experience in an agency or consulting environment.

• Familiarity with Braze is a plus.

• Experience in developing solutions that facilitate the sale of new services to clients.

• Hands-on experience utilizing data and research to inform decision-making.

• Proficient in Excel, including the ability to maintain complex spreadsheets.

• Skilled in converting data analysis into actionable marketing recommendations and presentations.

• Proficient in PowerPoint.

• Comfortable and experienced in navigating a matrixed organization.

• Ability to thrive in roles with significant flexibility.

• Willingness to travel an average of 20–40%, depending on client comfort levels.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance coverage.

• Short-term and long-term disability insurance.

• 401k retirement plan.

• Flexible paid time off policy.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Flexible working arrangements with in-person collaboration as required.