Senior Manager, Programmatic B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearheading the development of B2B programmatic strategies, aligning audience targeting, messaging, and media delivery with client objectives such as lead quality, account penetration, and sales velocity.

• Collaborating with analytics and strategy teams to link programmatic outcomes to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

• Overseeing campaign execution and optimization for display, video, native, and ABM-driven programmatic initiatives.

• Contributing to the advancement of best practices in B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Working alongside key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to enhance platform capabilities and assess emerging solutions.

• Assisting new business initiatives by providing programmatic insights, recommendations, pricing considerations, and case studies that showcase B2B growth results.

• Collaborating closely with paid social, search, and content teams to create integrated, full-funnel demand generation strategies.

• Sharing knowledge on emerging programmatic trends, privacy changes, and audience strategies pertinent to B2B advertisers with internal teams and clients.

• Ensuring financial discipline through precise budgeting, pacing, forecasting, and performance reporting for client accounts.

• Addressing performance, strategic, or client relationship challenges with practical, data-driven recommendations and solutions.

• Representing the agency in a professional manner during client meetings, partner discussions, and industry events while continuously enhancing expertise in the B2B programmatic arena.

⛳️ Requirements

• 3–5 years of direct experience managing programmatic campaigns, preferably focused on B2B or enterprise clients in an agency, DSP, or platform context.

• In-depth understanding of B2B buying journeys, including account-based marketing, lead scoring, and optimizing funnel stages.

• Experience with DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms like Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.

• Proven ability to assess programmatic performance and relate campaign metrics to broader business results.

• Familiarity with B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).

• Excellent communication skills with the capability to translate complex programmatic concepts into clear, actionable insights for clients and stakeholders.

• Capacity to collaborate effectively across creative, media, strategy, and analytics teams to support cohesive B2B demand generation efforts.

• A curious, growth-oriented mindset with a keen interest in the evolution of B2B ad tech, data privacy, and audience intelligence trends.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!