Senior Manager, Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, execution, and optimization of programmatic initiatives across a range of medium to large client accounts, ensuring robust performance aligned with business objectives.

• Manage client communications for key accounts, providing strategic insights, performance narratives, testing roadmaps, and proactive solutions to issues.

• Convert overarching growth aspirations into practical programmatic strategies across various DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).

• Make informed media buying decisions, encompassing campaign architecture, audience targeting, bidding methodologies, measurement systems, and budget distribution.

• Utilize advanced targeting techniques, dynamic creative approaches, and new platform features to enhance performance results.

• Employ AI tools and automation to boost campaign efficiency, scalability, and overall effectiveness.

• Collaborate cross-functionally with analytics, creative, and account management teams to ensure programmatic activities align with broader business goals.

• Mentor and guide Managers, Senior Analysts, and Analysts on execution, problem-solving, and strategic growth.

• Supervise campaign quality assurance, troubleshoot platform challenges, and ensure accurate implementation across channels.

• Direct measurement strategy in conjunction with analytics teams, including attribution modeling, testing frameworks, and performance analysis.

• Ensure compliance with brand safety, viewability, and advertising verification standards.

• Assist in onboarding new clients through audits, strategic advice, and transition planning.

• Contribute to team initiatives, including the development of playbooks, best practices, training sessions, and process enhancements.

• Identify avenues for improving workflows, reporting standards, and overall operational efficiency.

• Remain updated on industry trends, emerging technologies, and programmatic best practices.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field is preferred.

• 3-6+ years of experience in programmatic media, digital marketing, or performance marketing, preferably within an agency setting.

• Extensive hands-on experience in managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP).

• Demonstrated ability to autonomously manage larger or more complex client relationships with minimal oversight.

• Profound understanding of programmatic metrics, audience strategies, optimization methods, and attribution modeling.

• Familiarity with DMPs, CDPs, and ad verification tools is preferred.

• Strong analytical abilities, including the capacity to interpret performance metrics, design tests, and provide actionable insights.

• Exceptional verbal and written communication skills, capable of clearly articulating strategies and insights to clients and internal teams.

• Solid understanding of how creative elements influence programmatic performance, with the ability to guide testing and iterations.

• Highly collaborative, proactive, and solution-driven, with a keen attention to detail and follow-through.

• An entrepreneurial spirit with a passion for innovation and ongoing learning.

🏝️ Benefits

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and training.

• An inclusive and supportive work environment that values creativity and innovation.

• 401k plan with matching contributions.