Senior Manager, Performance Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the B2C Marketplace Media Strategy and tactics.

• Serve as a vital collaborator with multiple teams, including Marketing and Data.

• Take ownership of the product/storefront feed strategy for dynamic product advertising.

• Collaborate with creative teams to formulate paid media creative strategies.

• Create comprehensive forecasting models and expenditure plans.

• Plan and manage thorough testing roadmaps.

• Utilize Marketing Mix Models to optimize media performance.

• Consistently provide updates on key metrics to stakeholders.

⛳️ Requirements

• Over 10 years of experience in marketing media.

• Strong expertise in strategy development, execution, and operations.

• Demonstrated success in guiding cross-functional workstreams.

• Advanced skills in media planning and optimization.

• Proficiency in utilizing data to inform media strategies.

• Background in A/B testing across various media tactics.