Senior Manager – Marketing, Offer Management

This is a fully remote position, open to applicants in Washington.

📋 Description

• Spearhead the adoption and continuous enhancement of tech-driven marketing operating models.

• Establish and execute comprehensive offer management and fulfillment practices.

• Create scalable, auditable processes and workflows for campaign execution, regulatory adherence, and interdisciplinary collaboration.

• Supervise forecasting activities that support marketing performance, business outcomes, and strategic investment choices.

• Perform ROI analyses and assess the effectiveness of programs.

• Convert analytics into actionable recommendations that enhance efficiency, execution, and results.

• Collaborate with senior leaders and stakeholders across marketing, compliance, risk, data, and product divisions.

• Set up governance and propel enterprise-wide execution and adoption of new capabilities.

• Develop and present strategies, recommendations, operational roadmaps, and business outcomes through compelling presentations.

• Mentor, coach, and nurture team members.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work experience or education.

• Minimum of 5 years in marketing operations, marketing program management, martech, or a related field.

• Experience in the banking sector is preferable.

• At least 3 years of proven ability to lead teams and establish direction.

• Strong preference for candidates with experience in offer management within the financial industry.

• Proficient in executive presentation skills.

• Proven track record of achieving results in a highly regulated environment.

• Experience implementing Digital Asset Management best practices and tools like Aprimo, Bynder, or Workfront.

• Background in knowledge management programs.

• Familiarity with offer management and fulfillment systems, particularly Naehas.

• Excellent project management abilities.

• Experience in change management and cross-functional project adoption.

• Outstanding data management and analytics skills.

• Capability to analyze system process data for trends, audit events, and cycle times.

• Proficient in leading cross-functional collaboration, influencing, and negotiation.

• Strong business acumen.

• Ability to perform advanced analytics, competitive benchmarking, and strategic planning.

• An advanced degree in Marketing, Business Administration, or Communications is preferred.

🏝️ Benefits

• 401(k) Company Match (up to 3%).

• 4% annual contribution to your 401(k) by BECU.

• Medical, Dental, and Vision coverage (including family contributions).

• PTO Program + Exchange Program.

• Tuition Reimbursement Program.

• BECU Cares volunteer time off and donation matching.

• Performance-based compensation incentives.