Senior Manager, Marketing Analytics – Digital Performance

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and sustain Tableau dashboards: Design, execute, and enhance Tableau dashboards that reflect marketing KPIs.

• Ensure the accuracy and integrity of data: Collaborate cross-functionally and with agency partners to verify Salesforce and other data sources.

• Establish standardized reporting frameworks: Create reporting templates and dashboards for monthly, quarterly, and campaign-specific use.

• Create executive-level presentations and recommendations: Develop visually engaging PowerPoint presentations that distill complex data.

• Evaluate marketing program effectiveness: Assess performance across digital channels and uncover optimization opportunities.

• Assist with A/B testing and experimentation: Work alongside sales and product teams to define success metrics.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or a comparable combination of education and experience.

• Over 7 years of progressive experience in marketing analytics supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations.

• Experience in growth-stage or high-growth businesses is preferred, with diabetes experience considered a plus.

• Advanced expertise in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and other relevant business intelligence platforms.

• Comprehensive understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.

• Excellent written and verbal communication skills; adept at presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

🏝️ Benefits

• You will be automatically enrolled in our 401k plan, which includes a 6% company match and 100% immediate vesting.

• Capped out-of-pocket insulin expenses and GLP-1 coverage available across all plans.

• Access to a variety of Meritain health insurance plans tailored to your needs.

• Flexible Spending Accounts (FSAs) or Health Savings Accounts (HSAs) options.

• Vision and dental insurance coverage, in addition to voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care.

• Employer-covered short-term disability and life insurance for added peace of mind.

• Flexible paid time off, generous holiday leave, and Flex Time options to help you maintain a healthy work-life balance.