Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, execute, and enhance digital marketing initiatives across multiple platforms (such as social media, email, SEO, and paid advertising).

• Create and apply SEO tactics to improve organic search visibility (including Google, LinkedIn, and digital procurement platforms).

• Oversee and refresh the Arkestro website, focusing on optimizing landing pages and content for conversion, as well as analyzing web traffic and user behavior to pinpoint enhancement opportunities.

• Develop and optimize lead funnels and nurturing workflows using CRM tools like HubSpot and Salesforce.

• Administer paid advertising efforts (including Google Ads, LinkedIn ads, and 6sense ads).

• Monitor, assess, and report on campaign effectiveness, utilizing data to inform experiments and provide recommendations for enhancements.

• Lead a team of digital marketing consultants to achieve our business objectives.

• Ensure a consistent brand voice and design across all channels, maintaining a cohesive identity in all marketing materials and communications.

• Excel in a dynamic environment and be prepared to take on various roles, supporting high-priority projects beyond primary responsibilities.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, preferably within a SaaS organization.

• Familiarity with CRM, marketing automation, and analytics tools (HubSpot is essential).

• Experience with Intent Marketing platforms such as Zoominfo and 6Sense.

• Demonstrated success in delivering projects promptly for executive-level teams.

• Capability to operate in a fast-paced setting within a growth-focused company, along with a passion for working with innovative technology.

• Proficient in prioritizing tasks, multitasking, and managing time effectively.

• Strong attention to detail in crafting documents, website designs, advertisements, and social media graphics, ensuring visually appealing and brand-aligned assets.

🏝️ Benefits

• Competitive salary and equity in the startup.

• Comprehensive coverage of medical, dental, and vision insurance premiums for employees (100% coverage).

• 401K with discretionary employer matching.

• Unlimited paid time off (PTO).

• A remote-first team culture with regular opportunities for in-person team-building activities, design sprints, and customer engagements.

• An annual budget of $1,000 dedicated to learning and professional development.

• A diverse, inclusive, collaborative, and vibrant work culture.