Digital Marketing Administrator

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement integrated digital marketing strategies for Punch Bowl Social and Pinstripes.

• Oversee digital marketing channels according to schedules, ensuring timely execution of campaigns, promotions, Happenings, Private Events, and seasonal projects.

• Carry out project management and administrative duties to support digital marketing efforts.

• Administer and maintain all digital venue signage for both brands, ensuring promotional messages, event content, menus, seasonal campaigns, and brand visuals are accurate, up-to-date, and deployed as scheduled across all digital displays in venues.

• Collaborate with the agency to schedule and publish content on all social media platforms using approved content and copy.

• Assist the agency in monitoring social channels for guest interactions, comments, and messages, escalating customer service issues as necessary.

• Support influencer content collection.

• Organize and maintain digital asset libraries, including photography and video.

• Create, schedule, and launch email and SMS campaigns using approved templates and brand guidelines.

• Aid in audience segmentation, campaign setup, automation workflows, and quality assurance.

• Coordinate campaign testing to guarantee functionality across devices and platforms.

• Track campaign performance and compile results for reporting purposes.

• Update website content, including promotions, menus, events, landing pages, and seasonal messaging.

• Ensure website content is accurate, current, and in line with brand standards.

• Conduct routine website audits to identify outdated content, broken links, and areas for user experience enhancement.

• Prepare weekly and monthly marketing performance reports for social media, email, SMS, website, and other digital channels.

• Maintain marketing dashboards and reporting documents.

• Monitor campaign KPIs and assist in gathering insights for optimization.

• Support data collection for executive presentations and quarterly business reviews.

• Help organize creative assets and maintain digital file management systems.

• Review marketing materials for accuracy, grammar, branding, and consistency.

• Keep project timelines on track using project management software.

• Maintain customer databases and contact lists.

• Assist with CRM initiatives by supporting segmentation and guest communication.

• Ensure that guest-facing marketing materials are accurate and consistent across all digital platforms.

• Aid with online reputation management by monitoring review platforms and escalating trends to leadership.

• Stay updated on digital marketing best practices, social media trends, and platform changes.

• Identify opportunities to improve workflow efficiencies and marketing processes.

• Propose ideas that enhance guest engagement and campaign effectiveness.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• 1–2 years of experience in digital marketing, social media, marketing coordination, or administrative support.

• Experience in scheduling and publishing content across various social media platforms, including tools like Sprout Social and Later.

• Familiarity with email marketing platforms such as Klaviyo or Mailchimp.

• Experience with website updates using content management systems like Sanity, WordPress, or similar.

• Working knowledge of Google Analytics, Meta Business Suite, Canva, Microsoft Office, and project management tools such as Asana or Monday.com.

• Strong organizational and time management skills, with exceptional attention to detail.

• Excellent written and verbal communication abilities.

• Capability to manage multiple priorities in a fast-paced environment.

• Experience in hospitality, restaurant, entertainment, retail, or event marketing is a plus.

• Positive attitude, collaborative spirit, and a desire to learn and grow within a dynamic marketing team.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health Savings Account option, including company HSA contributions.

• Flexible Spending Accounts.

• 401K.

• Employee Assistance Program.

• Company-provided Short Term Disability Insurance.

• Company-provided Long Term Disability Insurance.

• Flexible Vacation.

• Voluntary benefits such as LifeLock Protection, Pet Insurance, and Accident and Critical Illness offerings.

• Opportunities for growth, especially with several new restaurant openings.

• Discounts on food, beverages, and activities.